What we are talking about today are all free personal promotion methods. They are all skills, not specific promotion methods, because promotion methods are everywhere on the Internet, so there is no need to talk about them. In the future, we will also talk about team promotion, investment promotion, and user spontaneous promotion. If you want to become an online promotion elite, you must do three things. First, your website content must be good enough and attractive enough. Otherwise, no matter how good your promotion is, you will not be able to retain people. Second, promotion requires skills. , blind promotion has poor effect and consumes energy. Only by mastering certain skills can the promotion effect be maximized. Some skills require you to slowly develop them in practice. Third, promotion requires more diligence. Although promotion requires skills, diligence is more important. People who are very diligent in promotion can often use the most common promotion methods to the extreme, and they are still very powerful.
1. Learn the steps of online promotion
Step 1: Collect promotion industry websites, well-known promotion blogs, and expert columns
1. Well-known promotion websites: such as push
2. Well-known promotion blogs: Blogs such as Jiang Likun, Mou Changqing, etc.
3. Use Baidu blog to search blogsearch.baidu.com, search for articles related to website promotion and online promotion, and learn related promotion methods.
4. Use the promotional columns of well-known websites. For example, the promotion skills column of the webmaster training website: http://www.admin2.com/tuiguang/
Step 2: Understand conventional promotion methods and learn other people’s promotion experiences and techniques
1. Know the conventional promotion methods
SEO
Soft article
QQ group forum
Forum promotion
Blog promotion
Email promotion
cooperative promotion
Tieba, Baidu know promotion
traffic exchange
Blog message promotion
Event promotion
e-book promotion
word of mouth promotion
viral marketing
...etc. other means
2. Know the operation process of each promotion method
Only when you know the process can you practice it, so when you learn from other people's promotion experience, you must understand the operating steps of each promotion method.
3. Master the promotion skills introduced by others
It can be said that other people's promotion techniques are also methods that have been proven to be effective through practice, so you must not only remember them, but also apply them to the actual process to understand the techniques.
Step 3: Observe other people’s promotional behaviors
At this time, you must learn to observe other people's promotion behaviors, such as QQ groups, forum posts, soft articles, etc., to see how they promote. Some of the more creative methods should be recorded and collected in time for your own practice in the future. At the same time, we need to analyze some promotional behaviors that have unsatisfactory results, try to improve them, give ourselves a certain amount of thinking space, learn other people's promotion skills, and at the same time understand our own skills.
Step 4: Practice and Application
At this time, the basic promotion methods are already known, but knowing does not necessarily mean you can operate them. Therefore, only by practicing these promotion methods can you truly master them. Only by continuous practice can you become perfect, imitate and summarize your own skills.
It is recommended that you start a blog and practice some promotion methods from the blog. Friends who do not know how to build a blog can refer to the video tutorial I made before "Teaching you step by step how to set up a blog with Zblog (installation, configuration, SEO, security settings) video" http://bbs.admin2.com/thread-186-1-1.html
Practice SEO operation methods, soft article writing skills, QQ groups, forums, etc. promotion process.
You can also use Boding to write down some personal online promotion experience, learning progress, and record every bit of the learning and promotion process. Seeing yourself grow slowly will also make you more and more confident and move towards higher promotion techniques. .
There are many various promotion methods at present, and it is impossible to learn all of them. Therefore, Xiaohei Ge recommends that novice webmasters choose one or two of them based on their own interests and expertise, and study them in depth. And research, it would be good to reach the level of mastery.
Online promotion requires continuous learning from other people's experiences, continuous practice, tracking results, then optimizing and improving methods, and finally summarizing and forming experience and skills that suit you.
The “Four Wills” in Online Promotion
1. Willing to learn: Online promotion work requires continuous learning from other people’s experiences and skills.
2. Be willing to drill: develop efficient techniques through continuous practice
3. Be willing to endure hardship: The operations are repeated and relatively boring. People who are willing to endure hardship are more likely to learn well.
4. Persistence: Internet promotion is not a day-to-day job. It requires persistence every day and for a long time. As long as the website exists, the promotion work should not stop, so only long-term persistence can achieve results.
Tip: This article is originally from the SEO Entrepreneurship Base founded by Brother Xiaohei. Please retain the copyright information when reprinting.
2. Introduction to mainstream promotion methods
SEO: Website optimization can be said to be a required course for every webmaster. 80% of the traffic of most websites comes from search engines, so website optimization is the simplest and most effective way to obtain traffic.
Soft articles: It can be said that this promotion method is becoming more and more popular among webmasters, and it is also an important promotion method recommended for webmasters to learn. It has a clear effect on increasing the website's external links, increasing website traffic and visibility.
Forum promotion: It is also a relatively mainstream promotion method, but it requires certain skills, because some popular forums have strict advertising management and are easily blocked. Common methods include posting soft articles, upvoting posts, signing forums, and organizing activities.
QQ group promotion: It is also a mainstream promotion method. Group managers and group owners hate advertisers very much, so they must master some skills to be effective. Common methods include posting advertisements directly in the chat window, using group announcements, group business cards, group forums, group emails, etc. to promote.
Traffic exchange: The exchange of idle advertising spaces on similar websites can bring traffic to both parties. Common methods are advertising space exchange and featured column exchange.
Blog promotion: Blog promotion mainly relies on soft articles and is promoted on multiple blog platforms. Due to the precise target users and high trust, it is conducive to cultivating loyal users and effectively improving the site brand. A common way is to create a group blog and post soft articles to improve keyword rankings and speed up search engine inclusion. Blog comments and other methods.
Word-of-mouth promotion: Relying on the unique content and services of the website, word-of-mouth spread among users.
Viral marketing: Through users' word-of-mouth publicity network, information spreads and spreads like a virus, using rapid replication to reach thousands or millions of audiences. The core of this promotion method is to provide users with valuable products or services.
E-book promotion: The invisible communication effect is better than soft articles. Because soft articles are easily buried in a large amount of information, their life cycle is relatively short. Generally, good e-book users will collect them. But the disadvantage is that it is troublesome to produce and requires planning columns and content, which is more time-consuming and energy-consuming.
Baidu knows, Tieba: At present, Baidu knows that Tieba is very strict about link review, which requires a lot of skills. If used properly, it can effectively increase the weight of the website. A common method is self-question and answer.
Event promotion: Prize-winning essay writing, prize-winning competitions and other activities can help enhance user loyalty and increase website visibility.
Offline promotion: Offline promotion methods such as offline activities, exchanging business cards, etc. are mostly used on local websites.
Other non-mainstream methods include abstracts, bookmarks, information publishing, leaving messages, submitting navigation sites, etc.
3. Analysis technology in promotion
You need to learn some promotion skills and be good at observation and analysis. You may discover some very clever skills. Therefore, when everyone reads information on the website, interacts in forums, and communicates in QQ groups, asking why will help to explore these skills.
1. Why don’t others get T-listed when they post ads in QQ group?
It shows that he has mastered certain skills, which are worth imitating and learning.
2. What kind of posts have a high number of views and replies?
If it can be integrated into what we want to promote, the effect is not very good.
3. What kind of articles have a high number of viewers and a high number of DIGs?
It shows that users prefer this type of article and the support rate is high. So when we write soft articles, we certainly hope that more people will read them and support them, so it is a valuable reference.
4. What kind of articles have the highest number of reprints?
It means that the content of the article is very practical and valuable, and others are willing to reprint it, so everyone should also pay attention to the value and practicality of the content when writing soft articles.
4. Replication and improvement technologies in promotion
We can directly copy good promotion methods and change the URL to become our own. Of course, there are some more creative promotion techniques, but they do not produce better results. At this time, we can improve them and make them more effective. The perfect way to promote.
1. Copying in promotion
I saw someone in the QQ group posting a very funny picture with the URL of the site he wanted to promote. I felt that this picture was very distinctive, so I copied it, and then used image editing software to change the URL to the URL I wanted to promote. In this way, we can use this picture to promote it. This is the direct copy technique in promotion.
2. Improvements in promotion
In a certain forum, I saw someone promoting their own site by sharing high-quality resources. Since these resources are relatively large in size, I first uploaded the resources to the space of my own website, and published the resource download address on my own site, and then went to various forums. Promote this page. Since it is about sharing high-quality resources, forum managers generally do not consider advertising posts, and users do like good resources. If they want to download resources, they must go to other sites to download them. Therefore, it has a better promotion effect.
After seeing this method, I feel that it is very good, but it has not yet exerted greater power. Then we can improve it to make this promotion method more perfect. The specific methods are as follows.
(1) Add a text description to the resource compression package, including an introduction to our website, and add an Internet shortcut so that you can directly click to enter our website.
(2) Set a decompression password for the resource compression package, usually in the form of a website domain name such as bbs.admin2.com, which forces users to remember our website domain name.
(3) On the resource download page, we recommend several featured columns of our site to users and guide them to browse more featured columns to train users to become loyal users of our website.
5. Learn and research the promotion skills of promotion experts
Most promotion experts have their own special promotion methods. Some of their unique promotion methods are worth learning and researching.
Three tips to teach you how to research
First: directly add him as a friend and participate in discussions and exchanges
Generally, during the communication process, you can learn some practical methods and unique methods used by individuals.
Second: superficial observation of the site he promotes
For example, the website SEO strategy, advertising space exchange, website announcements, etc., can all be used to analyze some of the promotion methods he used.
Third: Use relevant commands to study his promotion site
For example, using the domain:www.xxx.com command, you can find a large number of external links to the site. By analyzing these external links, we can clearly see some of the promotion methods he used.
Take Xiao Hei Ge’s blog as an example
Search command in Baidu: domain:www.xiaoheige.com
Discover several common promotion methods used by Xiao Hei Ge
The first is to write soft articles and publish them to major well-known websites.
The second is to cooperate with other well-known sites to hold QQ lectures and skillfully promote my blog.
There are other promotion methods that are also very intuitive.
6. Strive to perfect one of the methods, it is very powerful.
Case 1: Use Baidu to know and Sosoouwen to promote the ultimate game forum
There is a game forum that is very popular, with more than 100,000 posts per day. However, its forum traffic does not rely on optimization or other forms of soft articles, but makes full use of Baidu Knows, Sosou Question and other question and answer systems to promote it. And did it to the extreme. So how did he do it?
Teams are set up in the forum, and the discipline is very strict. All members of the forum are mobilized to go to Baidu to find out, search and ask these answer systems to solve the problems in the game, and then leave the forum name or forum address. For example, you can enter XX for details. URL, or search the name of a game forum on Baidu. Since tens of thousands of users have been mobilized to solve problems in the game, a little adds up to a big advantage. Now, if you basically enter difficult problems in the game, you can see the forum name or website of the game. So if you have any questions, ask this forum, so you can achieve such high popularity without relying on search engines.
Case 2: Use blog messages to promote the best blogs
Lu Songsong's blog took half a year to build a ranking of 50,000. Each article received thousands of views and hundreds of comments, and he quickly became famous in the industry. For a personal blog, it is already quite difficult. The main source of traffic for his blog is commenting on other people's blogs. He has left comments on 15,000 independent blogs in more than half a year. He spends most of his time commenting on other people's blogs, and they are all sharp comments. After half a year, Over time, most bloggers have become accustomed to exchanging visits with Lu Songsong, and they will comment on each other's new articles. In this way, they have become loyal users of Lu Songsong's blog.
Strategies to maximize a promotion method:
First: Use crowd tactics, such as mobilizing hundreds or thousands of people, or a strategy where one person completes the workload of hundreds or thousands of people every day. Although it is very hard for one person, the effect is obvious. Every ordinary promotion method It became very powerful. For example, if you post soft articles in thousands of forums every day, and post advertisements in thousands of QQ groups every day, if you persist for a period of time, I think your website traffic will reach tens of thousands.
Second: Persevere for a long time and accumulate a little. This does not mean that you will promote like crazy today and forget about it the next day, or fish for three days and post online for two days. Promotion requires persistence every day and for a long time. Website Traffic can only increase step by step.
Third: Continuously summarize and optimize promotion methods. When using a promotion method, you need to track the promotion effect, how to promote it to achieve the greatest effect, and constantly improve and optimize this promotion method. Only in this way can we achieve the ultimate level.
The article is very long, and those who can read it patiently will gain more. In addition to skills, patience and perseverance are also very important when doing online promotion. Please take your time to read it. If you are interested in online promotion, you can also consult QQ: 938002964 to discuss and communicate together. This article is originally from the SEO entrepreneurial base http://bbs.admin2.com founded by Brother Xiaohei (reprinting is welcome, please retain this copyright information)
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