The author accidentally visited a website yesterday, which is a promotional website. It is not convenient to reveal the URL and website name. It is well done, the articles are rich and updated in a timely manner, and the layout of the homepage is also good. Although there is no information such as query traffic and PR value, it feels that the website should attract a lot of traffic through search engines. A slight shortcoming of the website is that the columns and articles displayed on the homepage are too many and too compact, making it look too complicated and messy. Although the homepage displays a large amount of information, it is not easy for users to fully see and click on it. For first-time users, it will give them a sense of confusion. Faced with a wealth of information, they may not know where to start to find what is useful to them. At this time, you will understand why some website homepages are very simple, but the traffic and user stickiness are very good.
Yes, the role of user experience is huge. Websites cannot blindly rely on search engines and rely solely on the traffic attracted by search engines. If there is no user experience to mediate the relationship between users and the website, it will be difficult for users to accumulate. Short-term traffic is unreliable and is not conducive to long-term development. A concise and clear page, even if it does not have rich home page content, will be beneficial to the long-term development of the website if it captures users' browsing habits, learns to use various techniques to guide users to browse, obtains a good user experience, and accumulates long-term users.
In addition, the author also discovered a problem while browsing this website. Google’s on-site search is embedded below the homepage navigation, which is beneficial to the user experience. However, the author found that there is a line on the search box that is not obvious. One column of the website is misplaced in the search box, and the font color is white and transparent. It is generally difficult to find it without placing the mouse over it. When users search, they put their mouse in the search box and accidentally click on the link of the website column, making the search unable to proceed smoothly. I don’t know if it’s a problem with the web page layout design or if it’s intentional on the part of the webmaster. If it is a design flaw on the web page, this obvious technical error will leave a bad experience for users, and many users who could have brought secondary traffic to the website may not come back next time. If it is deliberately used to deceive clicks, users may be fooled. But this is only a temporary click, and a few users will click it a second time, unless your website really has something they really need. Short-term traffic cannot be used for a long time, let alone clicks on the site that are deceived by hidden links. Only good user experience can bring stable users.
Baidu’s algorithm was frequently updated in December, and a new Phoenix Nest system was launched. Search engines are also paying more and more attention to the user experience of websites. Original articles and links will get higher and higher. This is in line with the famous saying in the SEO world that "content is king, links are emperor". In the past, it was difficult to link user experience with search engine optimization, but now the relationship between user experience and seo is becoming increasingly close. To obtain better seo results, it is necessary to improve user experience. The user experience of the website generally includes several major aspects such as advertising selection, link optimization, website layout, and page browsing experience. The number of advertisements, whether various advertisements affect user browsing; link error rates should be avoided as much as possible and internal links of the website should be optimized; website page opening speed and browser compatibility; whether the distribution and layout of columns are reasonable; whether the navigation bar is clear Clear; reasonable layout of internal pages and interaction with other columns, etc. These are basic issues that webmasters need to consider. Putting everything at the center of the user is the core of the webmaster’s website. Think about what users think and meet user needs. Sacrificing user experience. Webmasters should avoid being short-sighted and long-term planning is king.