Whether I’m chatting with friends or seeing others discussing in a group, I find that most of the talk is about how to improve keyword rankings and how to attract traffic. What I’m thinking about is how to use more promotion techniques to attract traffic. , but many times the traffic we attract is useless at all. This is why many friends say that my website has traffic but no conversion rate. Xu Guoxiang has also been thinking about whether we should continue to attract traffic or improve the user experience on the site. Okay, how to attract users and make them become your regular visitors? Maybe I mentioned it at this time. Many friends say to do user experience, but when you do it yourself, you still try to attract traffic. Let’s talk about traffic and traffic in detail. User experience:
1. Think traffic is important
Many friends believe that the more people who come to the website, the better. No matter who they are, they think that the website is valuable only when the traffic comes. This is indeed true for making money through traffic advertising, but for ordinary corporate websites Or the product station, etc., if all the customers are invalid, you will find that you have been stuck in a cycle, constantly attracting people every day, and people keep leaving. The result is that you are so busy every day, but there is no effect. In the early stage of the website, we really need to attract traffic, otherwise no one will know about our website. If our website is good, then we can appreciate it by ourselves. The more traffic we get, the more people will know about our brand. When traffic comes, we should consider more about how to retain customers instead of attracting new traffic. For example, when doing sales, we must first focus on maintaining old customers, and then develop new target customers.
2. Think user experience is important
For those companies that produce products and services, they are more concerned about the conversion rate of the website, that is, how many customers come to our website and how to improve the conversion rate. After all, if we want to increase the conversion rate, we should increase the conversion rate. Draining traffic is either about good user experience, you will find that good user experience is more important; if your website IP is 3k and the conversion rate is 2%, you have 60 target customers. If you want to double the conversion rate, you I think it is easier to develop 60 customers in 3k, or to attract 3k more traffic. The general approach of enterprises is to find ways to change their website experience, do a good job in every link, and improve customer satisfaction to increase the conversion rate.
3. Driving traffic and user experience are both important
In fact, we focus on different things at each stage. In the early stages of building a website, we are definitely more concerned about traffic, because without a certain amount of traffic, if you have a good user experience, it will not be of much value. You only have a few people. It doesn’t matter if they are all your target customers. But when single traffic reaches a stagnant level, it means that it is difficult to rise to a higher level in the short term. At this time, we must pay attention to user experience. But in reality, I feel that many people pay great attention to traffic, because they cannot see the user experience and have no confidence. They would rather drive traffic every day than improve the experience.
Sometimes I see a lot of bidding ads, but the websites are really bad, and some of them can’t be opened. I don’t know what the use is of attracting traffic; you have designed the page and made the selling points, and then go If you bid, the effect will be much better. Don’t focus on how many people come to the website, but focus on the conversion rate of those who come. What's the use of having 1,000 people come in a day, but 998 people leave? It's a waste of money. If you provide a good user experience, if 100 people come, 10 transactions will be good.
Summary: When we have been worrying about traffic, we might as well change our way of thinking, improve the user experience on the site, and improve the conversion rate; welcome to join the super group created by Xu Guoxiang: 169635117 (real-name network communication), let’s discuss and communicate together!
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