In today's search engine optimization process, user experience is increasingly important and cannot be ignored. Before doing Liaoning SEO, Chenggang SEO Blog did not focus on user experience, which resulted in many shortcomings. However, it gradually recognized the importance of this point, and the keyword ranking quickly rose. Now when doing Shenyang SEO, it has begun to pay more attention to it. User experience, presumably ranking will be a matter of time. After a period of observation, and also drawing on the experience of some friends who specialize in SEO research, I found that user experience has gradually become an important indicator in SEO. This is a trend that cannot be ignored.
Many people are talking about user experience now, but what exactly is user experience? Baidu Encyclopedia says "User Experience (UE) is a purely subjective feeling established during the user's use of the product." For details, you can Go to the encyclopedia and read it carefully. For us doing SEO and building websites, user experience is the intuitive feeling of the entire process from the user entering a URL in the address bar, or retrieving the website through a search engine, to browsing the website content, and finally leaving the website. The direct benefit of user experience is that, on the premise that a website complies with search engine crawling rules, a website with a better user experience is more likely to be ranked at the front of a search engine. So what are the basic ways to improve user experience? Cheng Gang briefly summarizes it as follows:
1. The space server is stable
The stability of the server is particularly important in SEO. This is not only the aspect of search engines crawling the page, but more importantly, it directly affects the users browsing your website. Just imagine a website that cannot be opened every three days. Who would like it? If the opening speed is as slow as a snail, or how many users leave, the bounce rate will be high. Therefore, the stability of the space affects the favor of users and search engines, so a good server is indispensable. Don’t affect the development of the website just to save a few hundred dollars. If possible, try to choose an independent IP. This is important for optimization. The process is also an advantage.
2. The beauty of the website page
This has nothing to do with search engines, but it will indirectly affect SEO because of user experience. The first thing a user sees when opening a website is whether the page is beautiful or not. Beautiful pages will give users a good impression for the first time, which has a direct impact on the website’s bounce rate and repeat customers, thus affecting search engines. favorability. Therefore, a beautiful page is a must. Among the popular blogging programs, Xiao Han’s template in WordPress and Lu Songsong’s template in zblog are both good representatives. They are two sets of very beautiful templates that are in line with SEO. .
3. Website title and description
In the past, it was possible to improve rankings by using keywords. Now the loopholes are gone, but some people have heard of Baidu's last resort. Through these two examples, we will analyze some problems, that is, when the ranking is relatively high, if everyone searches for a certain keyword, most people will open a website, then the ranking of this website will be appropriately Search is placed in the front together, and this also involves the issue of user experience. So how do you naturally make people open your site instead of other nearby sites? Let’s start with the title and description. A novel and distinctive title and description will attract more friends.
4. Minimize the bounce rate
This is also mentioned above. A high bounce rate indicates that the user experience is not good. Baidu statistics also clearly includes the bounce rate as an indicator, so its importance needless to say. The key issue is how to reduce the bounce rate. . The most basic thing is to provide users with valuable things, choose what users like, whether it is the homepage or internal pages, build appropriate internal links, attract users’ clicks to increase browsing depth, provide some good services to increase users’ return rate, and cultivate This is very beneficial for some long-term visitors. For users who visit for the first time, try to let them stay as long as possible and browse in depth. It is good to do these things well.
5. Increase the interaction between webmasters and users
Nowadays, no matter it is as large as an information portal or as small as an independent blog site, there will be a comment section at the end of the article. After the user reads the article, whether they agree or deny, or have any opinions, they can leave a message directly to the webmaster. Reply to their messages and comments for a long time. This increase in interaction is a good way to improve user experience. For example, the author's SEO blog, article comments and message boards are all platforms for increasing interaction. I constantly communicate with friends in the blog circle, which effectively improves the user experience. Some friends who have communicated with me for a long time will visit frequently, increasing the popularity of the blog. Improved user experience.
Relevant knowledge about user experience still requires everyone's practice. Cheng Gang's basic summary is these. Personally, I feel that user experience is a trend in the development of SEO. Everyone also needs to value its value and personal opinions. If you have different opinions, please communicate. , in my humble opinion, if there are any mistakes, I hope Haihan can give me some guidance.
(Text/Cheng Gang) Original address: http://www.v5xx.com/post-113.html When reprinting, the author and original source must be indicated in the form of a link!
Editor in charge: Personal space of Cheng Gang, author of Hadron