Traditional industries have been hit by the financial crisis and are showing signs of weakness. Finding new economic growth points has become an urgent task. Therefore, it has become a popular trend for traditional industries to switch to the Internet. Industry portals have broad development prospects and huge potential. As the number of domestic Internet users grows, the Internet is increasingly developing in a segmented direction. Therefore, segmented local industry portals have shown strong profitability and development prospects in recent years. The expansion of market scale means both opportunities and risks. Improving website competitiveness has become an issue that local industry websites have to think about.
1. Industry information must be timely, rich and close to customers
Nowadays, many local industry websites have started to go online and may be updated more actively. However, many webmasters tend to be hot for three minutes, create a few pages, and get some information, and then they think it is enough, so they no longer update or update very rarely. When visitors arrive, several pages are empty and lack content. No matter how good your website’s SEO is and how powerful your promotion efforts are, you still won’t be able to retain users without rich information. Information is the core content of an industry website. When customers come to your website, they first want to obtain timely, rich and interesting information. Rich, timely and effective industry information can also further enhance the visibility of the website.
2. Websites should focus on regionalization and differentiated development
Because it is a local industry portal, the website must not only consider the characteristics of the industry, but also pay attention to regional differences. Now take the "Foshan Home Decoration Network" where the author is located as an example. This website mainly focuses on Foshan decoration bidding and decoration. Mainly companies and home building materials, focusing on helping decoration owners quickly find services for decoration companies and home building materials. If you want to stand out, you must create your own personality, pursue differentiated development among similar websites, and seek innovation in terms of profitability, promotion, content, services, etc. In addition to providing corresponding consultation, we can also contact businesses and users through the website for interactive communication, forming a virtuous information cycle and forming a good reputation locally. It is also a new profit point.
3. Authoritative market analysis
In addition to providing market information, local industry portals also provide another important source of content that is market analysis. The website needs to establish a timely and effective market quotation platform and conduct effective analysis of the market. The most important point of market analysis is authoritativeness. Authoritative market information can enable customers to deeply understand the market and grasp business opportunities, increase users' trust in the website and create a sense of dependence. It can also increase website traffic and enable the website to generate scale effects and brands in the industry. effect. At present, the most effective and authoritative source of market information is to cooperate with third-party testing agencies, pay a certain fee, and have them provide data and technical support.
4. Actively cooperate with local businesses and carry out offline promotion
Local industry portals themselves have close ties with local businesses and enterprises. If cooperation can be strengthened, it will definitely promote the further development of the website. The website can regularly share information with enterprises and discuss industry development ideas to find more cooperation models. Websites can take advantage of the localization of traditional industries by corporate merchants, while local corporate businesses can take advantage of the informatization of website networks. Resource information sharing and customer communication. Offline promotion is a good opportunity to cooperate with corporate merchants. You can promote the website through the corporate merchants' physical advertising, and you can also regularly cooperate with corporate merchants to carry out offline promotional activities.
5. Seize what customers need and find the right profit model
As a local industry site, the user segmentation is deeper than that of a comprehensive industry portal. Therefore, the website must understand the needs of local users, promote local users, and continuously improve operating strategies. The establishment of the profit model is carried out with the continuous development of the website and the continuous in-depth understanding of users. Therefore, accurate user positioning and the establishment of the profit model are closely related. The two should be combined in development. Capturing users will mean the beginning of profitability. Promote the prosperity and development of local industry stations.
This article was first published by the webmaster of Foshan Home Decoration Network ( www.0757jia.com ) on the chinaz webmaster site. Please indicate the source for reprinting. Please retain the copyright for reprinting!