What is the ultimate goal of website optimization? This question has different answers to different people. Over the years, the summary is as follows:
1. Website optimization is user-centered.
The purpose of optimization is to increase website views. Most people know this, but they still deviate and gradually use search engine optimization as the purpose. In fact, the best way to optimize search engines is to increase users’ trust in your website. Lu Fujia believes that as long as you make good website content and provide more authoritative, professional and useful information, users will naturally bookmark you and visit you often. Then why worry about Baidu and Google search engines not including you? Users are the main targets of optimization.
2. Optimization should be moderate
Over-optimization can cause side effects, just like medicine can save people, but taking too much can hurt people. Moderate optimization is the right way. Optimizing for inclusion and ranking are both temporary. Once the search engines adjust, the previous work may be in vain, and the last ones to laugh are those pragmatic websites.
3. Optimization requires grasping the latest information and being timely
Lu Fujia believes that website optimization must be timely and fast. Now the Internet is undergoing technical updates and system upgrades every day. During this period, there will be a period of time for us to adapt. In the past, it would be meaningless to optimize the website during this period. Therefore, we need to pay more attention to the latest developments on the Internet to see which optimization is the trend and which is about to become obsolete. Only by grasping the latest information in a timely manner can your optimization play its greatest role.
So far, many friends still believe that the "'keywords' keyword meta tag is helpful for ranking and blind optimization. In fact, a few months ago, many search engines no longer considered the "'keywords' keyword meta tag. Technical articles on meta optimization can be found everywhere. Google published an article on its official blog stating that "the 'keywords' keyword meta tag has no impact on Google search result rankings." Therefore, optimization requires grasping the latest information and being timely.