The editor has been engaged in medical website optimization for 2 years. I have some opinions on medical website optimization. I would like to share my experience with you. I hope it will be helpful to friends who are engaged in medical website optimization. Okay, let’s start now to sort out what core technologies are used in medical websites from initial planning to later optimization. Especially after this big update of Baidu, why many websites have been hacked.
First of all: the structure of the website is very important. Baidu Spider likes a website with a clear structure, where every link has a path, so that Baidu Spider will not get lost when crawling to the website, and a lost spider will never come back to your site again. Therefore, when starting to design a website, it is necessary to communicate with the technical department. The div+CSS format is Baidu’s favorite method. There are also navigation bar settings. Submission of sitemap. tag tag call. The use of alt attributes and so on.
Second: the internal decoration of the website (key). Start with the title settings on the homepage. Here we first need to be clear about which words will bring large traffic and which words will bring outpatient visits. This is a problem that many optimizers have never paid attention to. Here, the editor will analyze the selection of keywords in detail. The words that bring a lot of traffic to the website include symptoms, care, and treatment of cancer. These words have a lot of traffic, so can these words bring outpatient services? The answer is not necessarily. Baidu search engines now have more and more interference, so some keywords are manipulated through certain tools and methods, and optimizers must avoid these methods and find the most suitable keywords. The editor has summarized some keywords that can bring out clinics. For example: http: //www.cfco.orgBeijing Pulmonary Disease Hospital's website title "Beijing Pulmonary Disease Hospital_Which is the best hospital for treating lung disease_Pulmonary disease expert_Beijing's best lung disease hospital" has three keywords in the three words, They are all about hospitals. The editor thinks this is very bad. The title can be written like "Lung Disease Symptoms_Treatment of Lung Disease_Beijing Lung Disease Hospital". Keywords about symptoms, treatment, and hospitals can be listed online to improve the website. At the same time, the keywords of hospital and symptoms are the core keywords that can bring in outpatient visits.
Third: Promotion of medical websites. The promotion of medical websites cannot just be about sending external links. In the early planning of the website, there will be the main recommended diseases and treatment methods. In the later promotion process, the hospital's core technology and main recommended diseases, treatment advantages, etc. need to be published online to increase the popularity of the website. and exposure.
Fourth: the work of website external links. This part of the work content is very similar to website promotion, but it is not the same operation method. The URL pointed to by the external link of the website is the main domain name of the optimized website, so what are the keywords? The keywords are not only the traffic keywords of the website, but also the keywords that the bidding department has not grabbed. In this case, Even if the bidding does not grab good words, the optimization team can still use means and methods to rank the optimization on Baidu's homepage. With a two-pronged approach, it can occupy most of the positions in the search engine.
Fifth: Filling of website content. The content of this part is also very important. After experiencing the turmoil in Baidu some time ago, 60% of the sites were blocked or included as 0. This really made the webmasters cry a lot, and all the time and effort were wasted. Baidu's latest algorithm is that Baidu will delete articles collected through collectors or articles with low pseudo-originality every day. In this case, if your article has no content, the end result you will face is that it will be deleted by Baidu.
Okay, here are some of the experiences the editor has summarized above. If you have any questions about words, we can discuss and study them. After all, Baidu Spider belongs to Robin Li. Everyone depends on Baidu and must abide by Baidu's survival rules. The above are the works of Qinglian no Demon.
(Editor in charge: momo) The personal space of the author Qinglianzhiyao