Whenever we talk about various topics about making websites, many personal webmaster friends often lament that they don’t know what theme to make for a website now. After searching on Baidu and Google, it seems that all websites already exist. Now it is impossible to build a "domestic exclusive" or "domestic only" type of website. Even if your website is "the first in the country", it won't take long before websites that follow suit will pop up one after another. Whether it is a company or an individual who builds a website, they blindly follow the trend and do whatever is popular or new. This is also a major reason for the serious duplication of content themes on the Internet.
A large number of websites are produced under the same theme, but not many are the real winners in the end. It is difficult for most websites to achieve the expected success. For example, QQ, non-mainstream, music and even webmaster websites. Some topics have a large audience, but some websites have already been launched first. At this time, if you don’t have enough ability, funds and time, it’s better not to follow them. Even if you do it, it can only capture a small part of the traffic to a limited extent, and it is difficult to become a big trend. It is better to focus on other themes. As the saying goes, it is better to be the head of a chicken than the tail of a phoenix. Instead of competing with those established and established sites for traffic, it is better to change the theme and let the traffic come on its own. For example, it is obviously impossible for you to grab traffic from established websites such as mobile website and mobile home, and it is even more impossible to surpass them. However, if you specialize in mobile software, mobile wallpapers and other content, you will have a greater chance of winning, and the website will appear more professional and the user group will be more prominent. Nowadays, many such small theme websites are living a prosperous life. Many people look down on small theme websites, but small themes do not mean small traffic and profits. Small traffic does not mean small profits. The key lies in the value of traffic. In many cases, the value generated by 10 IPs can exceed 100,000 IPs. Such examples are not uncommon.
Choosing a website theme is the first step in building a website. There are all kinds of website themes, and as long as you can think of them, you can create them. The ten categories of topics we often talk about: Category 1: Online job hunting; Category 2: Online chat/instant messaging/ICQ; Category 3: online communities/discussions/mailing lists; Category 4: Computer technology; Category 5: Web/Website Development; Category 6: Entertainment Website; Category 7: Travel; Category 8: Reference/Information; Category 9: Family/Education; Category 10: Lifestyle/Fashion; Each major category can be further subdivided .
For example, the entertainment category is further divided into subcategories such as sports/movies/music. Music can be divided into MP3, VQF, Ra, etc. according to the format, and classical, modern, rock, etc. according to the form of expression. At the same time, the connection and cross-combination of various themes can produce new themes, such as travel forums (travel + discussion), classic goal broadcasts (football + film and television), divided in this way, there can be thousands of themes. Even train time query can be subdivided into K-prefixed train timetable query, T-prefixed train timetable query, EMU timetable query and so on. The principles that should be followed when choosing a website theme are as follows:
1. The topic should be small and precise: the positioning should be small and the content should be precise.
If you want to make an all-inclusive website and put all the things you think are wonderful on it, it will often backfire. It will give people the feeling that there is no theme, no characteristics, everything is there, but everything is superficial, because you It is impossible to have that much energy to maintain it. The latest survey results also show that theme sites on the Internet are more popular than Wanquan sites, just like specialty stores and department stores. If I need to buy something in a certain area, I will definitely choose a specialty store.
2. The topic should be something you are good at or like.
For example: if you are good at programming, you can set up a website for programming enthusiasts; if you are interested in football, you can report on the latest battle results, star dynamics, etc. This way you won't feel bored or overwhelmed when making it. Interest is the driving force for making a website. Without passion, it is difficult to design and make an excellent website. If you know nothing about growing flowers, you will definitely not put much enthusiasm and energy into building a website about growing roses. At best, it will just be to complete the task, and the website will not develop much.
3. Don’t use too many topics or have too high goals.
Too much refers to topics that can be seen everywhere and are common to everyone; such as software downloads, free information, and popular music. Aiming too high means that there are already some very good and well-known sites in this genre, and it will be difficult for you to surpass them. If you want to distribute traffic, it is not very easy, and it consumes a lot of energy and time.
After the theme is determined, you can do other aspects of work around this theme to determine whether it is suitable to build a website. Analyzing the potential visitors of the topic to see if it is worth building a website is also a key element. We all know that there are some websites with the theme of "Dreams Interpreted by Zhou Gong" that are very good. It is not surprising that some websites have tens of thousands of IPs a day, but if you want to use the theme of "Dreams of Bleeding" as a website, it is not only unnecessary, but also of little value. . Furthermore, you need to analyze the profit model and possibilities of the website. If the visitor value is not great, or your website theme is difficult to generate commercial value, it is not a good choice to build a website just for traffic. We often see that website A earns 10,000 IPs a day and website B earns 10,000 IPs a year. However, website B may earn 10,000 IPs a day, while website A may not earn 10,000 IPs a year. This is the difference between topics and visitors. sex. Generally speaking, websites with small themes, whether they are advertising, e-commerce or services, are closer to the theme and are easier to generate conversion rates.
The first impression a website gives people comes from its own theme. Determining the theme of the website is a very important step. If it is not a portal website, try to choose one theme content for a website. Too many will be dazzling and leave visitors at a loss. Even if other content appears, it is only used as an embellishment and foil, and must not overwhelm the main content. At present, it is not very difficult to choose a website theme. Many webmasters have chosen many good themes, but in the end they failed to achieve results. Personally, I believe that 80% of the reasons why webmasters fail come from themselves. Saying that there is no content to build a website is just an excuse. Lack of focus and perseverance is a common problem among personal webmasters. Of course, this includes myself, and it is also my biggest regret. If I had kept the UFO website going in 2006, then the UFO website on hao123 now would probably be my website. My giving up determined that I would lose the opportunity. Persistence is victory, and focus creates success. This is an eternal truth and one of the secrets of the success of many websites. (Maoy/text)
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