The search traffic of health sites is quite huge, so many people think that it is easy to get traffic and have a large user base by building a health site. The demand for medical and health care is high, and health-related websites have large traffic. But don’t forget, the number of health-related websites is also quite huge. It can be seen that the competition is fierce. Some high-traffic keywords are occupied by some large websites. If a small individual webmaster builds a health website, it is generally recommended to be as detailed as possible and concentrate on it. With a small amount of content, the website looks very professional and is relatively easy to create. The newly registered Maternity Network is such a small website.
As a professional pregnant women’s health personalized website, the website has not been online for long, and there are many things to do in the beginning. The first is the core settings of the website itself: website content, website positioning, website column settings, etc. Although it seems simple and basic, it is the most critical: To have a good keyword ranking for a website, the first and most basic thing is to include it and submit it to search engines. It is also a common practice. In fact, a better way is to have at least 100 original articles after the basic content reserve of the website is ready. When articles go to some large-scale spiders with high traffic, they often go to Liudao's forums and blogs to put a link to the site, or ask friends to add a link to a website with a higher weight, and wait for the friendship to be included. Generally, within 3 days, most conventional engines have included them. What is the next step? Website promotion, optimization, links, and the operation of the health network also have the following methods for your reference:
1. The website insists on updating. Spiders love originality. The updated content should be as original as possible. Even if the health website is not original, you must at least change its appearance to make Baidu think you are original, so be pseudo-original.
2. If the website has the conditions, go to Baidu Encyclopedia that is close to the keywords of the website to add some information, and then leave a link to your website. In fact, there are also Soso Encyclopedia, Sogou Encyclopedia, and many places to leave links for you, but remember that the content must be relevant. , don’t leave a link on how to repair a TV in relation to the health of pregnant women, that would be unkind.
3. Look for friendly links to health-related websites, and spend more time collecting them to find medical and health websites.
4. The updated content should be user-oriented. User experience is the most important. Do not pile up keywords. Set the keyword density distribution of TITLE, Keywords, and Description pages appropriately so that the distribution of keyword density is natural and harmonious. Website content should not be too cumbersome and complicated, but should be displayed accurately. Meet user needs. The website is made for users who need it, not for engine spiders. Otherwise, it will affect the mid- and long-term development of the website, and it will be more gain than loss.
Let’s talk about the selection of keywords:
1. From the perspective of users, some of the needs of pregnant women are generally questions and answers for some symptoms. These are the sources of long-tail words.
2. Collect keywords from a medical professional perspective and classify and select popular situation keywords.
3. Baidu Index, Baidu bidding selects relatively relevant popular keywords. Of course, these keywords need to be expanded appropriately. It is difficult for very popular words to be included.
4. For the simple demand for website traffic, you can also find the keywords you want on Baidu, Google, Soso, and Sogou hot lists. Of course, most keywords are difficult to do. Even if you achieve rankings, the conversion rate will not actually be Very high, after all, we are building a professional website. Pay attention to the page allocation of keywords. Doing a good job of classifying keywords can best display them on the page and give users a good browsing experience. Get the content you want to find, and conform to the content and users' browsing habits. This is done when planning the website. Consider that the principle is to not only facilitate popular health keywords but also ensure the source of long-tail traffic for common keywords.
Maternity Network selected NetEase Sohu blog, Baidu Space, Tieba, Sina blog, etc. to create some soft articles. The keywords in the articles are not only more important, but the keyword selection in the soft articles is also more important. When adding articles to a blog or forum, you can link to them from relevant keywords in the article. Of course, keyword selection is very important and must match the content of the website. The website should try its best to use some long-tail keywords. One of my keywords ranked first with 10,100,000 entries, and the traffic in a day was very small, even less than 100 IPs. Every article on the website should try to link to related articles to ensure the relevance of the article. In fact, it is easy to understand that every article on the website can form a link, and the strength of the keywords in the article itself will also increase. Baidu Knows, Yahoo Knowledge Hall, SOSO Question, Sina iAsk, etc. are also good places. Another way worth doing is to find an alliance with pregnant women, health, women, medical, etc. websites that are similar to your own website or have cross-requirements, and add recommendations for the popular content of the other website on each other's websites to attract traffic. There is a way to go, which not only facilitates user browsing, but also brings benefits to the further development of the website.
The healthy development of a website requires careful attention. With the rapid development of the Internet in my country, the target customer group of health websites is a huge market. The development of health websites has great potential. The wish is to be a pregnant woman category that is popular among users. site.
This article is contributed by the webmaster of www.yunfubaby.com !