As the Internet has developed to this day, it pays more attention to localization, regionalization and differentiation. In the past year or two, portal websites have sprung up in various places across the country. Today's local portals have developed from the provincial and municipal levels to the county level. And one thing they have in common is that each of these new portals is known as "XX's No. 1 portal."
Next, let’s discuss with you the development direction of the first portal websites in these places.
The most important forms of local portals are media, community, and e-commerce. Starting from these three points, the general direction of local portals can be determined. A local portal must have local characteristics. At the same time, we will create an online home atmosphere for local netizens. The content on the website should break through tradition and create differentiated content from local traditional media. So that netizens can find the content they like to see on your website. Slowly cultivate your own loyal users.
Focus on local hot topics
As the first portal website of a place, news information is indispensable. Being able to skillfully grasp local hot topics and events is very beneficial to the development of the website. If you find a hot topic, you should create a title to attract the attention of local netizens. Such topics don’t need to happen every day, but there must be at least two articles every once in a while.
Combining online and offline
The ultimate purpose of gathering local hot topics is to increase the popularity of the website. Another magic weapon to retain the popularity of local portals is to combine online and offline activities to organize activities. Online activities can be implemented, and offline activities can be reported online.
Run it like a baby nursery
A newly-started local portal is like a newborn baby, requiring careful care at every turn. If one area is not taken care of well, trouble will definitely occur; such a website will not grow for a while. Therefore, friends who have just joined the local portal field must be prepared for a protracted war. Carefully accompany your website to grow step by step. I believe that when the website matures, your gains will be very rich.