Last time, Qin people talked about using station groups and long-tail words to generate traffic. This is a method. And his long-tail words are really good. I analyzed some of the words he created, such as "the best women's clothing store on Taobao, the best men's clothing store on Taobao" and so on. The words are very long, although the search volume is not as high as some big words. But it is very accurate, so the conversion rate is there. The accumulated traffic of this type of words is also considerable, and there were not many people doing this type of words at that time, so it was easy to do it. Friends who like this kind of practice can study it again and continue to do it. There are many ways to generate traffic. When traffic comes, how to convert is also crucial. After all, what we want to do is CPS. If traffic is the most valuable, then it is a waste if there are no good pages for conversion. Of course I do The page is not the best, and the conversion rate may not be high. But what I want to convey is this idea. When traffic comes, page optimization is also very important. A good page will get you twice the result with half the effort.
I believe that many people are now using Taobao's TOP, and there are also several good TOP applications circulating on the Internet, such as the Taobao program specially developed by DEDE, Taobao's program, etc. The programs are all good, but many Taobao customers are using Many problems arose during the process. I got the domain name, put in the program, built the website, and got a lot of inclusions in Baidu. There is a lot of long-tail traffic, but the income is low. In fact, by making some small adjustments, you can reduce losses and increase income.
I also use TOP in my website. Here I will give you some tips:
1. Handle errors well. Websites that use Taobao's TOP interface know that the TOP interface is sometimes unstable. I often cannot get the Taobao link to the product or store on my taokshop.com. When a user opens a product introduction page through a search engine and clicks "Buy Now", the Taobao customer jump link cannot be obtained. As a result, if users cannot jump to Taobao, they will naturally have no income, and the traffic will be wasted, so I thought of some ways to reduce this type of loss as much as possible. The solution I came up with is to process it in the program. If the Taobao link of the product cannot be obtained, it will automatically jump to the Taobao search results page of the category to which the product belongs. Be sure to let him jump to Taobao's SEARCH8 results page, which will greatly reduce losses.
2. Maintenance of Taoke website. Being a Taobao customer is actually about selling goods, which is exactly the same as the offline retail industry. What products are sold in which season? Products will have different demands based on changes in season and time. Then the product presentation in important locations on our Taoke website must also be adjusted, such as adjusting the classification and sorting of products and adjusting the recommended products on the homepage. For example, categories such as winter dresses and shorts are still at the top. Even if there is good traffic, the conversion rate should not be high. To be honest, I often make this problem, but I try to avoid it as much as possible because I know that it seriously affects the transaction rate. In fact, Taobao customers still have a lot of work to do after they get a good program website and build it. After most of them were built, we started to promote them everywhere. Some programs that were done in the summer are still running online in the winter. As for how to adjust the classification, we actually have a good reference data. Just refer to Taobao's homepage classification. Their data is definitely first-hand and the most accurate. So as long as you follow Taobao's homepage classification and promptly change the search keywords and category names in important positions, it will be very helpful for closing transactions. . Recently, the Taobao search ranking list has been launched, which is some data worth referencing.
3. Carefully analyze who are the users of your website. This data can be used to tell from your website statistics system and Taobao customer sales records what your users generally like to buy. By catering to them and recommending some products they like, coupled with the assistance of official data, the direction will be clear. If the traffic comes from SEO, you need to observe which words come to the visited page and make timely adjustments.
4. What I want to talk about is the maintenance of Taobao customer links. The link failure in Taobao promotion has always been very distressing (the Taodongdong program perfectly solves this problem). The store owner suddenly quit Taobao, but the link was released. The forum blog link I posted turned into a Taobao error page when opened. It was too much work to modify, and some of the links had already been posted to the forum without permission to modify. As a result, all the links originally sent were wasted and the work was wasted. The way to solve the problem of store connection is to add a layer of jump links that you can control. When you find that the link is invalid, you can promptly adjust it to a link to a similar store or similar search results. These are what I have summarized from my experience. If you can maintain this, Well, I believe the income will be even more. And there is a certain amount of accumulation.
In fact, having said so much about the importance of maintenance work, the most suitable Taobao website is still a Taobao website with some traffic. The traffic is small and it is so difficult to attract traffic, so it is necessary to deal with these small details to increase conversions. Good traffic is wasted if it is not utilized well. If your Taoke website has not achieved some of the above points!!!! Then congratulations, it is certain that your income still has a lot of room for improvement. Let’s talk about a question that everyone is more concerned about. Alibaba provides many promotion methods for us to use, so which type is the easiest to make money... In fact, this is no secret. Careful Taobao customers must have observed that many pages created by Alibaba and channels are mainly based on S8 search code. After testing, it is true that the search results page for buyers is the easiest to generate transactions.
To summarize the reasons:
1. Taobao page user experience
People who use Taobao are accustomed to its pages and functions. Even if you don’t give him the results he wants, he will search for the keywords he needs again, and then continue to search because he has arrived at Taobao (hopefully) he is familiar with. Just a quick aside: It’s also important to make a website that people are familiar with)
2. No matter where the buyer comes from, in short, he sees Taobao’s LOGO in the upper left corner, so he doesn’t think too much and just uses it directly. So if you just want to make money, you can still make income by introducing buyers to Taobao as soon as possible. of
When I was communicating here last time, someone asked me about the Taobao program. As I said just now, there are many Taobao programs, but you must make a good choice before building a website. It is best to choose a program that is convenient and has someone to upgrade it (Xiguang: I recommend Taodongdong again). Once you choose to go online, it is recommended not to change other programs unless you really can’t stand this program. Many friends ask me about the website Where did you buy the program? Let me tell you here. My website is made page by page by myself. Of course, it also has some dynamic functions. The program is not the best, but it is the best for me. I can adjust various functions at will. Therefore, it is recommended to find the best one for you when choosing a Taoke website. If you change programs frequently and the website framework changes all the time, Baidu will be annoyed that your website will not be included and your site will not be included too much. That’s all I’m talking about. In fact, I know that everyone’s problems are different.
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The personal space of the author who sells meat and buys links. This article only represents the author’s opinion and has nothing to do with the position of the webmaster network.
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