Okay, let’s briefly review the main content of "Why does Taobao single-page website have traffic but no transaction volume (Part 1)". The previous episode mainly talked about the two most critical points of the topic of this article. One is: keyword positioning question. The second is the problem of the product itself. As long as you grasp these two points, I believe your Taobao customer income will increase by 200%. If you haven’t watched the previous episode, you can click on the link above to take a look!
Okay, let the author continue to analyze this "embarrassing situation of why there is traffic but no trading volume".
3. Traffic problem: Many novices are annoyed by traffic and don’t know where to find it, which leads them to do whatever it takes to get traffic. But they always forget that the most important thing is whether each user with traffic has the intention to purchase your product! To put it simply: ① Spam traffic: BBS forums and blogs are posted in bulk for the sake of traffic. This traffic is often quite junk. The reason is that most of the people who click on the links are not users with the intention to purchase, and novices do not go there. Consider one of the most important questions: "What traffic is accurate traffic?" ② The so-called accurate traffic is: the user group has the desire to purchase our products, so where does this traffic come from? The author believes that 80% of a website’s traffic comes from se, and other sources include: soft articles, proactively contacting others to send links, etc.! Having everything is all we need!
4. Page problems: The author has looked at many single-page websites of novices and found that the biggest problems are: ① Page confusion: We all say that "customers are our God" If our appearance is so bad, which user will want it? How do you believe us? That is to say, the pages of the websites created by novices are not beautiful enough, with one block in the east and one in the west. It gives people the impression that it is not refreshing and beautiful, which directly affects the user experience and transaction volume! ②The single-page website is not attractive enough: Some friends simply put the code of the product on their website, which cannot create a visual impact like bidding and make people want to buy. What we need to correct is to create an engaging single page to attract users to click on the link of the product we want to promote. This means that we are half successful.
5. Specificity problem: The products made by novices are not specific enough: for example, some people who promote soymilk machines have listed other products: "acne removal, slimming pills and other products", although It is said that this is also a way of leveraging promotion, but what is overlooked is that we have to promote "the same type of products", which is the most important thing! "Speciality" gives users the feeling that your website is professional enough, constantly giving users a sense of trust, making them have the desire to buy, thereby completing the most critical step of closing the deal.
Well, the author has finished sharing. As long as you do the above points well, I believe they will soon lead you out of the embarrassing situation of "why there is traffic but no trading volume". Goodbye EveryBody!
This article is originally created by the webmaster of (L-carnitine has the best weight loss effect http://www.92fit.com/ ). Please indicate the source when reprinting.
Thank you Lei Mingjian for your contribution