In the sales industry, whether it is online marketing or physical marketing, one's own expected effects are indispensable. Just like SEO is not done at the same level. Only by improving the conversion rate of the website through SEO marketing analysis can we achieve the desired results. Therefore, to survive in this industry, we must constantly explore and develop new routes. Therefore, improving the conversion rate of keywords is a key strategy.
1. Develop your own strategy.
Success in SEO optimization work cannot be achieved through process, so you have to strategize and understand the proposed process yourself, and figure out various possible reasons for the disconnection in the middle and how to solve it, such as the selection of keywords, Article addition and optimization, link building, competitor analysis, etc. How to achieve purposeful strategy?
2. Obtain information, analyze and define keywords.
The data you find contains a lot of information. As an SEO personnel, analyzing the data is a very important step. Don’t think that the data is unimportant and just scan it over. In fact, the more you analyze, the more you will find. The data contains more new keywords that no one has discovered, so don't ignore the importance of the data. For example, statistical tools such as Google Analytics and CNZZ can help you analyze the origin of the IP. Many bidding sites use BusinessPass, which can also analyze effective target keywords, so through these tools you can better discover There are many new keywords that no one has discovered before, and there is a lot of profitability in them.
3. Pay attention to keyword trends.
In the media industry now, different events appear in the news every day, which will cause many keywords to become hot in a short time, such as: Zhang Jie and Xie Na got married, a 2-year-old girl in Foshan was run over by a car, etc. Many people pay attention to the hot news This keyword, there are also many new things that will be hot on Weibo, such as the Guo Meimei incident, so paying attention to the news and popular events is very helpful for you to discover new keywords.
4. Select keywords with high conversion rates. After laying the foundation in the above points, we need to start and track the keywords that can bring us high profits and effectively find customers, so that we can make more money with less investment. rate of return, so I would like to remind you not to just randomly choose one with a lot of traffic through the above keyword analysis. You must consider the conversion rate to dig out real customers. Therefore, SEO cannot be done blindly, but must be done carefully. is the most important point.
All in all, through the analysis of the above points, you must record what you want to do, consult the data, and come up with a strategy that can achieve true perfection. Errors are inevitable and cannot be avoided. You must try to reduce them as much as possible, so that you can achieve the goal. Expect better results yourself!
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