I often see that many companies’ websites have modified their original exquisite designs beyond recognition in order to achieve the coveted optimization effect. Moreover, it was not only the website design that was modified, but also the original logical relationships and smooth sentences of the website copy, which were also modified into meaningless keyword stacking. Maybe doing this can indeed improve the website ranking to a certain extent, but from a user's perspective, it is not a good website. Because website design itself is a kind of visual communication, good website design can still tell users the information they need to express even without using words. With good design and good copywriting, the content that needs to be conveyed can be perfectly communicated to customers with pictures and text.
The author even believes that if the original exquisite website design is modified beyond recognition for the sake of optimization, not only will the elegance of the website itself be lost, but it also seems to be putting the cart before the horse. Because the website is ultimately for users to see, even if it ranks high, if the website cannot win the trust of customers with its own content and design, or even causes dissatisfaction to users because of its disorganization, then as an enterprise, it is very difficult for a website to be built. What’s the point? From the essence of Internet marketing, for an excellent website, exquisite design and good optimization should complement each other. Exquisite, beautiful and pleasing design is even higher than optimization. Because, even without optimization, there are still many Internet marketing methods. But without a suitable website, online marketing cannot be carried out smoothly.
1. Website construction should fully consider user experience
Who is the real customer? Not you, nor the search engines, only the most direct users and viewers. We work hard to design and build the website for users, and we diligently insist on optimizing the website every day, so that users can find our website more conveniently. Based on this concept, before website construction and website optimization work is implemented, it is necessary to carefully think about the user group of the website. For example, if most of your clients are in design work, such as the website of an advertising company, you must work hard on design; if you are just a trading company and focus more on product display and search engine rankings, you can Appropriately sacrifice some design and put more effort into optimization.
Only customers are the real God! Both website design and website optimization must revolve around users. As a website construction company, only the customer's customers are the real customers, because no matter how the website is designed and optimized, it must ultimately be presented in front of the end user. The real feelings of end users are what we should pay most attention to. The optimization work based on the website itself is also based on the user experience. Moreover, a good user experience is also the direction in which search engines continue to work hard.
2. Exquisite design can leave a good impression on customers
A beautifully designed website is sure to leave a good impression on users. We say that websites are made for users, and more than 90% of these users are potential customers who visit your website for the first time. In psychology and marketing theory, the quality of the first impression often directly affects the success or failure of subsequent communication. When customers don’t have a deep understanding of your company’s strength and the quality of your products and services, the impression left by your website is extremely important. Especially now, in the Internet era, if you just search on Baidu, at least dozens of competitors of the same type and service will pop up immediately.
A good website will leave a good impression on customers and will add points to subsequent marketing. Similarly, a poor and unsatisfactory website will leave a bad impression on customers and may cause you to be eliminated before being shortlisted. A website with low quality, a website whose content has not been updated for a long time, a website whose content is lacking or even disorganized will also leave a bad impression on users. What's even more terrifying is that this feeling will be infinitely amplified, making customers think that your company is not running well, rather than just neglecting the management of the website. Rather than giving customers a negative feeling, it would be better not to have a website, leaving a space for users to imagine.
3. Design and optimization should complement each other
Exquisite design and effective optimization are not inherently contradictory, but can complement each other and complement each other in the effective development of auxiliary sales work. The main reason for the embarrassing situation of website design and optimization is that there is no systematic planning before the website construction work is implemented. Another reason is that optimization work is eager for quick success, and irresponsible practices will naturally lead to irresponsible behavior. Many companies, especially small and medium-sized enterprises and numerous micro-companies, lack professional website construction and Internet marketing personnel themselves, and instead outsource website construction and website optimization to professional companies. The uneven website construction market, coupled with the irrational control of capital budgets by small and medium-sized enterprises, has led to many companies' websites to be designed and optimized at the expense of others.
The reasonable process should be that before the website construction work is officially implemented, a certain amount of energy should be used to segment the customer groups and determine the main visitors to the website. And determine the later search engine marketing keywords based on the main visitor groups. Website design should be implemented in a targeted manner only after clarifying the user browsing groups and determining the core keywords for website optimization. Many website construction companies do not do website optimization themselves. For companies that focus on search engine optimization, website design is not their strong point. This has resulted in many companies' websites being beautifully designed, but not friendly to search engines. Although some websites rank highly in search engines, they have been modified in such a way that they are unsightly.
For a website, beautiful design and good optimization cannot be neglected. Wherever the users are, the direction of website construction, website design and website optimization must be there. Professional website construction company Pilot Technology ( www.joyweb.net.cn ) believes that for corporate website construction, the importance of exquisite design is even greater than optimization to a certain extent. This concept is also derived from the perspective of user experience first. Website construction takes into account both design and optimization, and the powerful online marketing that complements each other is the direction of website builders' unremitting efforts.
The author's personal emptiness arises from his heart