Internet marketing is both familiar and unfamiliar to today's enterprises. What is most familiar is the Chinese Internet, which has 400 million Internet users. Seeing that my peers are prospering in the Internet field one by one, I also want to get a piece of the pie. What’s strange is that many companies think that online marketing is just setting up a corporate website and that’s it. Don’t think I’m being blind. In the past two years I’ve been working in second- and third-tier cities, I’ve encountered countless companies like this.
In most cases, bosses hope that a website can meet all their requirements, and usually ask for a detailed data feedback. For example, after building this website, optimizing it, and then doing some activities on the website, How many customers can you guarantee to bring? In other words, how to monitor the effectiveness of online marketing?
Frankly speaking, my method is very simple, which is to install some website statistical analysis tools on these customers' websites, combined with the actual situation of the current activities, and the setting of relevant questionnaires, so that when giving feedback to customers, the data is detailed without losing Professionalism. The most used GoStats website statistical analysis ( http://gostats.cn/ ) and CNZZ data expert ( http://www.cnzz.com/ ). Google Analytics also feels good, but is not easy to use.
1. Like Google, GoStats.cn website statistics also come from foreign website statistics and analysis services. It has multiple international versions and supports multiple languages. Powerful functions and accurate data. The advantage is that the data is real-time and accurate, simple and easy to use, and compared with Google, it has many more detailed analysis projects of website traffic; the Chinese version has no ads and few ads. The disadvantage is that the user interface is biased toward European and American styles, and the Chinese customer service currently only supports online question submission.
2. CNZZ Data Expert is also one of the most important website statistical analysis tools in China. The advantage is that there are fewer ads, it can analyze foreign IP addresses, and it can analyze uncommon screen resolutions. The disadvantage is that it cannot hide statistical icons and the web page display speed is slow. It has been reduced. Many statistical items do not indicate whether they are based on PV statistics or IP statistics, which is a bit confusing.
3. Please participate in the customer's marketing activities as much as possible. If possible, help the customer share/forward the content of the event in some suitable Social Media (social media), portal forums, blogs, WeChat, etc., and do related work Record.
4. Questionnaire is a universal method, but it has the disadvantage of being more time-consuming. However, because it directly targets customers and can provide a realistic basis for analyzing the impression of the customer's product and the potential purchaseability of the product, it is best to use it. Of course, if it's troublesome, you can also choose an online research agency, but this usually requires a fee.
5. Always ask yourself: "What contribution can I make to the performance and results of the clients I serve?"
These are just the opinions of one person, hoping to spark everyone’s thinking and discussion. Thanks
The personal space of the author gostats. This article only represents the author's opinion and has nothing to do with the position of the webmaster network.