We have to admit that the weight of a website directly depends on the content of the website. Without good website content, it will be difficult to increase the weight of the website. Website content planning is the first choice before the website goes online. Doing this step well will lay a solid foundation for later website operations. Today, combined with the analysis of many high-weight websites, I will share ten key points for making good website content:
One of the key points of website content: originality
The issue of content originality is also a commonplace issue. Originality and pseudo-originality are just like applying for a patent for a product. Without certain protection measures, we will see less and less original content on the Internet. If things on the Internet are always static, then the freshness of the Internet will not exist. Both search engines and netizens like fresh things. Therefore, being original is the first step in website construction.
The second key point of website content: interest
The ultimate purpose of making a website is to operate it. If you want to operate a website well, it must be attractive and able to attract people. Therefore, when we plan the content of a site, we must refer to the interests and hobbies of netizens. How many people the site's content can penetrate, how many groups it can help, and how many people it can influence are all things we must consider. Only netizens will appreciate our site. Only if you are interested can you continue to operate for a long time.
Key Point Three of Website Content: Gossip
Most netizens like to talk about right and wrong. A good knowledge-based experience sharing post may not attract many eyeballs, but topics about certain high-ranking officials keeping lovers, mistresses and first wives, love triangles, etc., will always be Hotspot. As mentioned in the second point above, the website must be attractive. If you want to attract people, you must have attractive topics. Gossip topics are essential.
The fourth key point of website content: entertainment
You can look at major portal websites, such as Tencent, Sina, NetEase, Sohu, etc. Entertainment sections and entertainment topics are definitely indispensable. Almost everyone has been influenced by the entertainment industry since childhood. There is no place where you can’t see entertainment information on TV, newspapers, and the Internet. Netizens subconsciously like to pay attention to the rights and wrongs of the entertainment industry. Entertainment knowledge is the key to attracting attention. A good entertainment section is a necessary condition for operating a high-authority site.
The fifth key point of website content: authority
National events, financial trends, people's sentiments and people's livelihood are what everyone pays attention to every day. However, the release of these contents must be authoritative media, because this can not only affect more people and let more people know, but ultimately what is needed is News published by authoritative media are more credible. Search engines generally give higher weight to authoritative news sites, so setting up an authoritative news section is also worth considering.
Key Point Six of Website Content: Sharing
Everyone likes free things, and website content construction should also be based on the interests of readers and share more knowledge that can help people. Where there is desire, there will be demand. If our site wants to retain people, it must first help people. Just like Baidu Encyclopedia, Baidu Wenku and many portal sites, people benefit first. Knowledge sharing is to create a high-weight site. Base.
The seventh key point of website content: communication
The Internet is a bridge for communication between people. If a website does not communicate with users, then the website is a lifeless website. Everyone will have this consensus that a good website not only makes people feel popular, but the most important thing is communication between people. Online communication platforms such as Baidu Zhizhi and Soso Q&A are so widely used because they allow more people to exchange knowledge.
The eighth key point of website content: interaction
This point is the strengthening of the seventh point. Today's Weibo, Friends.com, Renren.com, and Kaixin.com are all good interactive platforms. We can find that sites with high weight have their own interactive platforms, such as blogs, forums, etc. These are good interactive platforms for exchanging ideas, sharing experiences, and speaking freely. Therefore, if a website wants to operate stably in the long term, it must have its own interactive platform.
Key Point 9 of Website Content: Beautiful Pictures
This point is easily overlooked by many webmasters. Everyone has a yearning for beauty. Pictures give people a more profound visual impact and impression. Sometimes a beautiful picture is better than a lot of text introduction. A qualified website must have both pictures and text, because text combined with pictures makes it deeper, more eye-catching, and more attractive. Careful webmasters will find that pictures from high-weight sites have a strong impact on people, especially in many online shopping malls. Therefore, it is particularly important to have beautiful pictures on the website.
Ten Key Points of Website Content: Video
Data from the 30th CNNIC China Internet Development Statistical Report show that China’s online video users have reached 350 million, growing at an alarming rate. Video has its unique advantages over pictures and text, because video can touch the viewer's auditory and visual senses, and is more vivid and vivid. Search engines themselves give higher weight to video files, so video sharing is a guarantee for building a high-weight site.
The above ten points shared about website content construction are all based on the psychology of netizens. Only by grasping the hearts of netizens can we build a truly good website. Original article: http://www.snsnff.com/ Please indicate the source for reprinting
(Editor: Chen Long) Personal space of the author Cheng Jianghong