Content is king. This is the first sentence most webmasters learn from SEO materials. This sentence fully illustrates the importance of content in a sense. However, in the actual operation process, many webmasters, in order to To save trouble or lack of energy, a large number of copies and collections are carried out in order to enrich the content of the website and increase the number of included pages. However, we can intuitively see that this operation method has two consequences on many sites:
1: The content page has no ranking, and the daily traffic is pitiful;
2: Baidu’s inclusion sometimes increases sharply, sometimes decreases sharply, and always remains at a very small amount;
3: The ranking is tepid and it is difficult to get better promotion;
4: Users leave as soon as they come, and there is nothing to attract customers to stay for a longer period of time.
This is actually the wrong method that everyone adopts when understanding that content is king. Content is the soul of a website, just like a person with flesh and blood and his own thoughts is called a "person". A website does not have anything of its own and is all If you collect them all, except that they are not viewable by users, not attracted by search engines, and the user bounce rate is high, I believe that you will not get any benefits. Of course, on many high-authority sites, the effect of reprinting some high-quality articles is another matter. So how to implement "content is king"?
1: High-quality original articles
It is impossible for 100 people to write an article exactly the same. As a search engine that has been immersed in Chinese search for more than ten years, Baidu has a huge database and has been able to well distinguish between original, collected and pseudo-original articles. Therefore, it is different from other sites. content, then originality is essential. So how to write high-quality articles? Through our experience, we will give you a few tips:
1: Language official
Articles written by people with good writing skills are often favored by others. As website content, they must reflect the fairness, objectivity and language organization ability of the website, so that users believe that the content conveyed by the website is credible, just like A5 Like many personal bloggers' articles, the articles also talk about SEO, but A5 is obviously more recognized by readers in terms of terminology and management.
2: Good article editing skills
The article is not composed of pure text, but also includes various aspects such as graphics and text, data analysis, etc. To improve the quality of the article, editing skills are indispensable. I personally think that multi-faceted research needs to be carried out in terms of the number of words, arrangement form, etc. Make the article more readable, with detailed data, and recognized by users and search engines.
2: What needs to be done to support website ranking with content?
Content is king is actually the first sentence everyone learns in SEO, so it can definitely improve rankings. So how does content support the improvement of website rankings?
1: The use of long-tail keywords in titles and content;
2: The support of internal links makes the website more closely integrated;
3: Breadcrumb navigation is conducive to linking articles up and down to get more inclusions from search engines;
4: Improve the overall inclusion of the website and strengthen the weight of the website;
5: The title, keywords, description, etc. should highlight key points to facilitate search engine understanding.
Three: The existence of content can be diversified
Article pages are the most common pages on the website. At the same time, we can optimize the search engines in a certain way, especially based on the importance of PDF and DOC files in search engines, we can specially create some important pages to gain recognition from search engines:
1: The application of special topics makes keyword promotion more effective;
2: Use PDF, DOC, XLS and other files to obtain single page ranking in search engines;
Four: How to improve your own editing skills
To write a good article, it is not just language organization ability and editing ability. At the same time, ability is not born with it, but should be acquired through continuous learning. To improve your own editing level, you can strengthen it in the following aspects:
1: A certain level of photoshop to match the article with beautiful pictures;
2: Certain photography and video shooting abilities, especially today when search engines value pictures and videos;
3: Go to A5 and major news portals to learn other people’s writing language and format;
4: You can use the Internet to edit communities and other areas for professional learning and improvement;
5: Use software such as Word, PDF, etc. to create high-quality article pages.
"Content is king" is particularly important today when search engines attach great importance to user experience, and high-quality content is one of the key points of user experience. Now I find that many webmasters have applied Baidu statistics, and the bounce rate is an important indicator of website quality. One of the important criteria for poor quality has become a key point in Baidu statistics, and the quality of website content directly affects the bounce rate. Therefore, it is necessary to improve the user experience, attract customers, retain customers, reduce the bounce rate, and improve the depth of user access. The quality of the content will play a decisive role. Finally, you can take a look at how I edit articles on my site http://www.0794zp.com . I hope you can discover the advantages, point out the shortcomings, and make progress together.
Editor-in-Chief: Yang Yang’s personal space at Fuzhou Talent Network