I have been studying SEO for a long time, and I am familiar with some SEO optimization techniques and methods, and have practiced them myself. Some people say that other people's experience is always theirs, and only the experience you have summed up is the most valuable. Therefore, I have read the tutorials of experts on the webmaster website and then carefully understood them and put them into practice. "Practice brings true knowledge" I have always believed him to be a wise saying! But for us SEO practitioners, although everyone has his own set of methods, or a school of his own, there is a saying that "never changes can be separated from it." Here, Lao Xu will talk about the SEO I encountered today A situation in optimization: the problem of tracing text.
Everyone knows that link elements on a page come in many forms, including text, pictures, flash, etc. How do you tell search engines the main content of the target page at the link? Tracing text is a good solution. The original function of the description text is to remind the user what the content of the page to be linked to is, which can improve the user experience. Of course, the search engine hopes to present the page that best meets the user's needs and value first, so adding the correct description text to the link can help Conducive to improving the ranking of the target page. Lao Xu, I spend a lot of time studying SEO every day, so naturally I will often refer to and learn from other people's websites. Here I discovered some inappropriate uses of SEO text descriptions.
1. The description text is not related to the main content or main keywords of the target page. What's more, a large amount of irrelevant description text is added to the inner pages, causing accumulation.
Error example: For example, on this website http://www.xutaoblog.com/ , the main keyword is "SEO", but the word "blog" is frequently used on the article content page.
2. The description text is too long, and a sentence containing the main keyword is directly described.
Example of error: My blog mainly promotes "SEO". There is a sentence in my article such as "I have been studying SEO for a long time" at the beginning of this article, and I have added text to this sentence.
3. The main content of the target page is inconsistent with the description text, causing the value of the description text to be greatly reduced.
Error example: One of my articles was clearly written to introduce SEO. In order to optimize the keyword "Kaixin.com" on another website www.66kkk.cn , I forcibly added the word "Kaixin.com" to the article, and Make overdrawn text.
4. The same page has the same text but different links. In other words, different external links use the same description text. This will also reduce the value of the text description.
Error example:
1.《a href=http://www.xutaoblog.com/》seo《/a》
2. "a href=http://www.xutaoblog.com/post/cat_4/cat_4.html" seo "/a"
3. "a href=http://www.xutaoblog.com/catalog.asp?" tags=SEO》seo《/a》etc., the link addresses are different, but the text is the same.
In fact, doing SEO, to put it bluntly, is to deal with search engine machines, so the correct methods are just a few main points, but why are some of us able to do it well and others not? I believe you have all heard the saying: "Details determine success or failure." Those of us who fail to succeed often fail in the details. I hope the above little discoveries about tracing text can be helpful to everyone.
Xu Tao (brother never plays lonely) stays
This article is original by Lao Xu. The first address is Xu Tao’s website optimization blog: http://www.xutaoblog.com/ (please keep it for reprinting)
Thanks to Xu Tao for his contribution