Everyone knows that website promotion is very important. Now I want to talk about how to use popular keywords during special periods to bring traffic to the website.
Before the Spring Festival, when I browsed Sosoouwen and Baidu Zhizhidao (question) systems, I found two very popular keywords, namely "package" and "weather". The Spring Festival is approaching. Many people are sending things home or want to buy something online to celebrate the New Year. This requires delivery through express companies. During the special period when the New Year is approaching, everyone is more anxious and hopes to get things early. , but the express company is the busiest at this time, and it is common for packages to arrive late, so senders want to know where their packages are sent and how long it will take to arrive. There is also a group of people who are very concerned about the weather in a certain place during the Spring Festival and whether it is suitable for travel.
Next, let me talk about how to use the two popular keywords "package" and "weather" to bring traffic to my website. Of course, the use of keyword promotion must be related to the website content, and not all websites are suitable. Let’s talk about my website first: Bangwocha ( www.bangwocha.com ) mainly provides the most convenient query and search engine entrance services. It integrates multiple search and query functions. You only need to enter the content you need. , click query (search) to help you find what you need. Simply put, query, search, and navigation are all in one place; there is also a special feature that helps users query. If the user cannot query what they need, they can Leave a message (ask a question) and we will help check. Because my website is positioned as a query website, it is particularly suitable for users to query these two keywords. Matching the content of the website is a prerequisite for promotion. This has been established, and the following is the real promotion. A large part of the people who focus on these two keywords don't know how to search. What should I do? The only thing you can do is search, ask, etc. and ask other people to help you check. Seizing this feature, we began to promote the question and answer system. During the special period before the Spring Festival, you will find that there are many such questions, and many of them are new questions that have not yet been answered, so we help them check what they need. content, and then attach the query URL of your own website. Since the content of the answer is what the questioner needs, the answer adoption rate is very high. When the questioner is happy, they will naturally visit some of the URLs we have attached. Another situation is that it can attract What the questioner has visited repeatedly is to query the package. Friends who have inquired about the package know that there will be a piece of information every time the package arrives. The content we query is probably only part of the entire package process. If we need to update the information, we can only continue to update it. After querying, the query URL we gave can help the questioner, so returning to visit becomes almost inevitable. Another special situation is that before the Spring Festival, the express company's website is often inaccessible because it has so many visitors and is very crowded. This special situation makes some people who usually check packages helpless. At this time, our website's help checking service It works. We answer questions from such questioners in the Q&A system, saying that we can help them with their inquiries, and ask them to come up and ask questions (leave messages). In this way, each user attracts at least two visits (once to ask questions, and once to check the replies). Questions are attracted, but how to serve them? We make use of our own network advantages and some relatively free periods to conduct queries. The express company's website is not a system error, it is just crowded. As long as the network is good, you can still access (query) it during some relatively free periods. Take advantage of this. We have solved problems for many users, and this has resulted in more repeat customers. The same goes for checking the weather.
Through the above experience, I deeply feel that it is important to serve users when building a website, and user experience is above all else.
The above personal opinions are welcome to criticize and correct. Friends are welcome to visit my website ( www.bangwocha.com ) to provide valuable suggestions and opinions. QQ: 493808088.
Thanks for the contribution that helped me check it