At present, the competition in the local real estate website market is already fierce. Major portals and real estate website giants are all trying to get a piece of the pie. More webmasters with self-employment ideas are also trying to enter this territory. However, due to the lack of good channels and unclear profit models, many people are prevented from entering. The author also belongs to this group, so here I will briefly discuss with you the feasible profit models of local real estate websites, hoping to serve as a starting point. !
First of all, let’s talk about the basis of profitability. The title says that information comes first and sales is king. For information, of course, you must ensure that your website has enough fresh and exclusive local real estate information. I think this is not difficult for webmasters, although we We don’t have strong information channels, but we all have strong enough pseudo-original capabilities. Information collection and re-editing, it shouldn’t be difficult to make the news from major real estate portals available to me! But in terms of sales, it is a difficult step to overcome. Many online advertisements need to be promoted to merchants in order to be sold. A good website also needs to have strong sales capabilities to achieve a profitable breakthrough! However, since individual webmasters generally have weak abilities in this area, If you want to make a profit, you must equip yourself with enough sales firepower!
With the above two points of support, we can make profits from the following aspects:
1: Rigid online advertising
That is, the advertising spaces for pictures, text, videos, etc. on the website page! The price space for this type of advertising is very large. As long as your website has a certain degree of popularity, the corresponding BANNER ads are tens of thousands! This type of advertising can be sold by yourself. , and can also be sold by other advertising companies!
2: Multi-channel cooperation
When your real estate website is strong enough, you can develop multiple channels and cooperate with merchants, such as new properties, second-hand properties, renovations, building materials, etc. Rental channels or win-win cooperation are both promising profit opportunities. !
3: Organize group buying
Regularly organize group buying, which can include new houses, home building materials, etc.! If your website is very popular, you can sign enough orders at one time through group buying, and the commission cannot be underestimated!
4: Membership fees
Generally, fees are charged for corporate intermediary members. There are hundreds of real estate agencies in a city. If the annual fee is 1,000 yuan, the annual income is 100,000 yuan. Of course, these must be supported by popularity!
5: Subordinate agent
You can develop regional agents in lower-level counties and cities and charge agency fees! The agency fees for this kind of website are not low, but they cannot be too high. They are generally around 10,000. If an agent is successfully developed in each region, the income will also be very considerable. , and it can also increase the visibility of the site!
The above are just the profitable channels for some local real estate websites that I have learned about, but because there is no actual operation, they are only at the stage of talking on paper. Currently, the Shanghai Factory Network ( http://www.021chang.cn ) operated by me is still at the stage of discussion. During the promotion period, I hope friends with practical experience can criticize and correct me. If there is anything wrong, please feel free to point it out. If you have better profit channels, you are welcome to share them! You are also welcome to visit my site. , and finally I wish everyone can get rich!
The personal space of the author moonswamp. This article only represents the author's views and has nothing to do with the position of the webmaster network.