With the rapid popularity of the Internet, real estate websites in China have sprung up like bamboo shoots, and the grassroots team is getting stronger and stronger. The Internet is like a huge piece of bread, everyone rushes to it. Building a website is very easy. It takes a few hours to find a program to register a domain name, and then hang up the space to complete a website. As the saying goes, everyone should be a webmaster, but it will be difficult after a good website. How do we stand out in this sea of websites and make ourselves successful? In fact, it is not difficult as long as we do it steadfastly. Here’s some personal experience in building a real estate website! Maybe there are some bad points, I hope everyone can communicate with each other!
The first is the positioning analysis of the real estate website in the early stage
1. Determine what kind of groups the real estate network industry needs to serve and the competition it will face. What does this group need and what is suitable for this group’s taste?
2. We must grasp the highlights of the website and have outstanding features to survive among the big portals.
3. What functions need to be customized for the website? Generally speaking, there are many companies at home and abroad that have open source. I personally think it is better to choose these programs. First, they can be open source in the future. Second, if you have any questions, you can ask them. I chose Anleye, this program. Still very brief. I think this is a bright spot. Many functions are relatively complete, but there are many problems. You can see my website link at the end below
4. Column planning. Real estate websites are generally divided into several categories, focusing on rentals, second-hand houses, agents, new properties, and information.
5. Keyword planning and positioning, and customized long-tail keywords. The keyword homepage must be well positioned, and once it’s done, don’t modify it at will.
The second is the domain name, server and program. Doing these key things well means that the website has taken a step forward.
1. A good domain name is essential. If you have some funds, you can purchase a good, relevant, and easy-to-remember domain name for your website.
2. The server is very important. If you choose some servers that are nearby or in this region, the speed may be faster. Don’t choose free and cheap servers. Most of these servers are not very stable. Today they were shut down for one day due to server problems, and tomorrow they will be shut down for two days due to server relocation. This will have a great impact on Baidu. If your site is not included, it will be in vain. In fact, many people say that they do not rely on Baidu. We don’t rely on Google, but I still think it wouldn’t work without them. This is the truth.
3. As for the program, I just mentioned it above. Another point that needs to be explained is that the program needs to be stable, and we need to be careful when choosing the program.
The fourth is to make good content
We all know that Real Estate Network is a real estate resource publishing website, and real estate is also a relatively violent industry. We need to complete all the content in the early stage, so as to enrich the website, so that the publisher will look like many people have posted, and they will also register to post, so that the house hunters will feel that the website is substantial and has complete information. This way they will definitely remember your domain name and they will come back next time. You can take a look at my website. To prepare website content, you must first have a clear positioning. Only by determining the positioning of the website can you focus on creating content.
Another point in making good website content is to make original content and update it in a timely manner. Content is king. Producing original content is the basis for attracting and retaining users. It is also an effective way to make your website better included by search engines.
The fifth is the website’s external links = weight
To increase the number of keywords, you need to create good content and increase external links to the website. Friendly links, blogs to support the site, going to large portals to publish some soft articles and then bring your links, and the front of the forum, these are all fine. I think that in order to improve the website faster, some webmasters use some mass posting tools to publish a large number of links to their websites. They post a lot in a day, or post a lot of external links at once. I think this website will definitely not be as pure as a manual one! hehe. The quality of handmade work is generally higher than that of machine work. We must remember and insist on it!
I won’t go into detail about those who make friendly connections and those who sign. Everyone knows it. I have written so much and only these few things have been written. I hope it will be useful to novices and that experts will just laugh it off.
I hope there are grassroots people who are doing the same thing to communicate with me. Please reprint from my website www.fzi.cc from Fangfang.com! Thanks
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