A complete SEO process should be like this:
Keyword research → Competition analysis → Website optimization → Link building → Tracking and maintenance
After completing these steps, we achieved the desired results. However, SEO is not a one-time solution, and your competitors have been doing it, so next, what should we do to ensure that the ranking of the website continues to be stable? How can we continuously improve our competitiveness?
SEO competition is about how to maintain stable growth after the search engine optimization plan is fully launched. I believe everyone will want to achieve the best SEO effect. Stopping immediately after the first results is not enough, and this is especially true when we provide SEO services to customers. After the effect is achieved, it stops. So, how do we maintain steady growth after achieving initial results? Here are a few steps to share with you:
1. Clearly understand your own SEO strategy
The success of any network marketing is inseparable from understanding yourself. You must clearly know where you are coming from and where you are going.
Whether it is content addition, link building, or competitor analysis, please keep detailed keyword-related records. This is the key to SEO success.
2. Use analytical data to find new keywords
I know that many SEOers spend very little time on data analysis. In fact, data analysis is an important SEO job and can help us dig out more new keywords. The analysis tools we can use include: Google Analytics, traffic statistics, etc.
Among them, Google Analytics and some statistical tools can help you clearly know the details of website visitors, which web pages they visited, and which keywords they entered to come to the website. Maybe we will find many things that we don’t know but are important. keywords.
We will spend at least two to three months analyzing this data in detail, which will help us quickly determine the new keywords for the website. Once we have a list of new keywords, the first step is to check the SEO work immediately. , see if the new keywords are included in the optimization list. Continuously screen and test to find new keywords that are most suitable for the website, and quickly create new content for these new keywords.
3. Monitor keyword trends
Monitoring the trends of keywords can help us strengthen or weaken the optimization of certain keywords and discover which keywords' search index changes. Tools that can be used include: Google Trends, Baidu Trends, Baidu Related Searches, and Baidu Index.
If the traffic of a keyword decreases, then we should analyze why this is. Is the keyword ranking declining, or is it due to seasonality or industry correlation?
4. Find conversion keywords
The goal of SEO is not just to rank for a few keywords, but we should be more concerned about conversions. We must constantly track the conversion rate of each keyword to increase return on investment.
Take ample time to review each step and execute them, and they will help you achieve your SEO and other Internet marketing goals for continued growth. Of course, I won’t talk about some continuous content updates and link building, this is a must.
Author: Xiao Han, please keep it for reprinting: http://www.xiaohan86.com/201005314.html