Next, I will continue to update the "Internet Marketing Learning" section last time. The last time I talked about "Blog Marketing", if you haven't understood it yet, you can take a look: [Internet Marketing Promotion Learning] 2: Blog Marketing Promotion, after all, I am doing this step by step There is a reason for writing one article after another about online promotion methods.
Today’s topic is: classified information marketing. As usual, we first understand the classified information
Classified information is also called classified advertising. The advertisements we see on TV and newspapers every day are often forced on you whether you like it or not. We call this type of advertising passive advertising; while people take the initiative to inquire about recruitment, Information on renting a house, traveling, etc. We call this information proactive advertising. Today, with the gradual development of the information society, passive advertising has increasingly aroused people's disgust, while active advertising is widely favored by people. Classified information is indispensable in evening newspapers, daily newspapers, and daily entertainment newspapers in almost every place, and the better the newspaper, the larger the classified information.
It is not difficult to see from the above introduction that classified information, a form of active advertising, can become more and more popular among people, so we must master how to make good use of this resource. The difference between classified information marketing and promotion and forum marketing and promotion is that classified information is specially used to release advertising information and is generally not deleted. It can be released in the form of pure advertising, and its operation is easier to master than forum marketing.
Purpose:
1: Mainly to obtain search engine rankings on different keywords.
2: The second is to attract the customer base of classified information online.
Skills and Experience:
1: According to the purpose, keywords are particularly important for this promotion. First, a series of brand keywords need to be sorted out, such as promoting a certain brand online marketing promotion, then online marketing promotion, online promotion, online marketing, online promotion methods, SEO, Search engine marketing, etc., make a list of keywords, and then use long-tail words as the main promotion targets. (I will not give a detailed introduction to keywords and long-tail words for now. I am going to write an article to give an overview.) Other keywords must also be published in an appropriate amount. Tips: This article is the original work of Internet Marketing Promotion_Lu Yao. If you want to know more about the experience and knowledge of Internet Marketing Promotion, please search "Internet Marketing Promotion Lu Yao". Please retain this copyright information when reprinting.
2: The overview of promotion methods such as Internet marketing promotion, search engine marketing, blog marketing, classified information marketing, EDM marketing, etc. are all long-tail words, so in terms of promotion, more words of this type can be promoted.
3: The classified information network is promoted by locality. If it is divided by each place, each place can be published separately with keywords or such as Guangzhou SEO, Shenzhen Internet marketing promotion, Guangdong SEO-XX brand, which are also long-tail words, and Titles of this type usually capture more local keywords, but their rankings lag slightly behind.
4: The published content should be original. The higher the originality of the article content, the higher the ranking will naturally be obtained on search engines. Therefore, the article content is the key when publishing information.
5: If your personal brand is not influential in the industry, you can learn from other big brands in the title.
6: You need to have a certain understanding of each classified information website. You can find 100 classified information websites to publish, and understand the weight of these classified information websites by observing the ranking information in the next few days. It is important for you to sort out some good classified information websites.
Classified information marketing summary:
First of all, the title of the publication is very important. Secondly, it is important to pay attention to the originality of the content. The published content should not remain unchanged for a long time (search engines will not repeatedly include the same content), so naturally there will be no ranking. Finally, there is a ranking for each classified information website. Detailed understanding. (Including the weight of the classified information website itself, the appropriate section you want to publish, the conditions for publishing, whether phone numbers are allowed in the content, etc.) If you have a detailed understanding of each website in this regard, I will believe you after you become proficient. You can complete this work in a short time and maximize it.
The early stage of online promotion is a technical job. Remember: practice makes perfect. When reprinting, please indicate the original author information: Cheng Luyao, blog: http://blog.sina.com.cn/chengluyao1 , Internet marketing and promotion enthusiast! Welcome everyone to communicate with me and learn Internet marketing and promotion skills!!
Author Cheng Luyao's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.
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