Nowadays, more and more people are using online B2B platforms to sell, and their business is getting bigger and bigger. On the contrary, the competition in online marketing is also increasing day by day, and online ordering information is not as good as it used to be. I have many friends who are engaged in direct selling and trading. They all made their first pot of gold through online marketing around 2007 (such as Alibaba, Huicong and other B2B platforms). At that time, online marketing had just become popular, and there were pioneers in online marketing. Not many people saw it. They used registered free users to publish various commercial product information, so today's Internet Marketing BOSS was created. At that time, industry marketing websites still lacked a complete plan and were all in an experimental and exploratory stage; after several years of development Adjustment, industry website marketing is no longer as monotonous as before. With the increase of users, the difference between paid and free members is getting bigger and bigger. The product information of free members is always under the paid members, especially popular products, the top seven It is possible that product information for free users cannot be found on eight pages, so many users are disappointed and quit online marketing.
In fact, there is still room for survival and development of free users on the B2B platform. After all, there are still very few B2B websites that are actually operating. Rich people do paid online marketing, and they cannot do it on every B2B website. Generally, They all first choose Baidu and Google, and then choose comprehensive websites (such as Alibaba, etc.) and corresponding industry websites such as (Mechanical and Electrical Home, etc.). For example, when searching for a product, on the Baidu homepage, there are only 10 promoted information at most. quota, and the other 10 and following pages are based on information searched on some networks. This information is mostly searched on B2B platform industry websites. The most important thing is that this information is only published by a few paid members. Yes, so there is still room for development by making good use of these B2B websites for free online promotion. I will introduce some methods to free users to ensure that they are included in Baidu:
1. First, register for some large-scale B2B websites with large traffic. Their information exposure rate on Baidu is relatively much higher. As long as you are diligent enough, Baidu will include your information, but there is one most basic The condition is that your product content must not plagiarize the product content of other companies included in Baidu, and keep it unique and fresh, because Baidu likes the new and hates the old. Only in this way, your free information on Alibaba will have a chance to be exposed on the first few pages of Baidu. .
2. It is not that the more registrations the better, but to register specifically for those B2B platforms that have been included in Baidu, otherwise it will just be a waste of time; first search the product keywords on Baidu, and then add the B2B platforms that appear on the first 3 pages of Baidu Record the websites one by one, register them, and publish product category information to ensure that your products will appear on Baidu soon.
3. Publish more product titles and keywords in different combinations, and imagine from the user's perspective what keywords they will use to search for products, so that you can collect more online ordering information.
4. For product information that has been exposed on Baidu and Google, remember not to modify any information and keep it as it is. If there is an error, you must modify it. You need to wait until Baidu discards it in the next round of updates before modifying it. This kind of discarding is just It is short-lived and will be launched again after a while, because Baidu has to take care of all users after all, and they can only take turns to expose them.
5. Maintain more registered B2B website product information and update it every three to five days to ensure that your information is at the front. At the same time, pay attention to whether potential customers are leaving messages for you to inquire about prices.
After you have made a few orders using this method, you can think about it comprehensively. Doing some paid online promotion will have better results. This is how business is. Only when you make progress can you make progress. Without reasonable investment, there will be no huge returns in the future! The method is based on my experience and skills in using free B2B platforms for online promotion for several years. It will definitely provide more or less guidance to friends who have always used free B2B. If you need to repost, please indicate the original source: www.nebulahj.com , thank you !
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