Nowadays, more and more customers are paying attention to online advertising. Maybe some customers have only spent a small amount of money but the results are very good. Maybe some customers have spent a lot of money but the results are not good. Why is this? By analyzing more than A study of 1,300 company advertisements found that poor advertising effects come from the following three aspects: wrong media selection, wrong customer selection, and logging into the website without a transaction function. So to achieve first-class advertising effects, what preparations should be made before advertising is launched?
1. Positioning preparation
Positioning includes three aspects:
The first is to position the online promotion model well. What is the positioning of the online promotion model? The company's revenue model and profit model on the Internet, the gender, age, income level of the customer base, and the main method of sales all require companies to make a precise positioning.
The second is to accurately locate business keywords.
The third is to accurately locate the promotion area.
2. Be prepared for online promotion and publicity planning
The title and description of the advertisement are the first focus of publicity. After determining the keyword to be placed, it is very necessary to design an advertisement title for this keyword and how to describe it specifically.
Designing a dedicated advertising landing page for advertising is the second focus of promotion.
When an ad lands on a web page, it refers to the web page that you enter after clicking on the ad. This webpage can be the homepage of the website, or it can be a specific page, but it must not be a blank page, and this page needs to be carefully designed to attract visitors.
Online promotion activities also need to be carefully planned so that unique selling points can occupy visitors' minds as quickly as possible in the shortest possible time.
3. Build a marketing website
A website with strong marketing capabilities can effectively increase the conversion rate of online advertising. We know that the number of visits brought by advertising fees is constant in terms of probability. If the conversion rate of visits is increased by improving the marketing power of the website, the profit can naturally be doubled.
4. Complete online transactions
Online transaction is the last stop of the entire online marketing. Customers click on the advertisement, visit the website, place an order, and ultimately need to pay to complete the transaction process. Therefore, all the early actions of the website are for the final step of collecting payment. The website needs to set up a corresponding cashier system.
For a website with marketing power, cashiering is not just about getting money back, but also needs to solve many problems: it must be equipped with a complete online transaction skills; it must make customers trust the company and its products; it must answer customer questions of various issues. Only when these preparations are completed can the transaction be finalized and the order obtained.
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