Today, when e-commerce is booming, in the face of countless Internet companies successfully listed on NASDAQ and ipO in the United States, and in the face of the continuous emergence of billionaires, many small and medium-sized enterprises are also planning their own. On the road to network expansion, although they have no goal of going public, they have the pressure to make profits and the urgent desire to contain their competitors. When traditional means have exhausted their reach and entered a state of evenly matched stalemate, they pay attention to the Internet field. It has turned from a concern to an urgent need, and this demand is also changing the fate of every small and medium-sized enterprise. How to get as much return as possible without increasing too much cost is what appears to them. The most direct question before us is that although the scope of Internet marketing is wide and there are many methods, from the perspective of capital investment and talent introduction, not every company is willing to invest so much real money, even if it invests high amounts. The proportion of marketing expenses to output will also be a headache for them. From personal experience, small and medium-sized enterprises should not blindly increase their online marketing expenses too high, let alone constantly try new marketing methods and trends. Methods, small and medium-sized enterprises should really make website optimization better, more refined and bigger.
1. Discover opportunities and seize the market
Times make heroes, and those who grasp the pulse of the times must be great figures. The development and progress of mankind has ushered in a Bill Gates in the post-industrial era. However, Gates failed to grasp the pulse of the times after informatization, allowing a Bill Gates to A company called GOOGLE dominates the world's Internet world. Although not everyone has the opportunity to grasp the pulse of the times, I believe that everyone has the opportunity to focus on a field, seize a market of their own, and realize their own life value. We thank Baidu for making money while also Don’t forget those who want to make money through the Internet. Baidu Index provides a free market analysis and traffic analysis platform. These free data play a decisive role in our grasp of the Internet market. Analyze and summarize the traffic word by word, and then analyze the approximate ratio of conversion rate and transaction volume based on personal actual experience. Just make a good estimate of how big your pocket is.
2. Choose the main word and make the homepage
In my personal opinion, SEO is nothing more than one word and two people. One word refers to "update". Of course, this update includes both on-site and off-site updates. What is inside the site is content and what is outside the site are external links. The two people refer to users and search engines. Users have the final say whether an article is good or not. If users think it is good, search engines will also think it is good. Do not put things on your website that no one can understand just to please the latter. Something about fishing for nothing. No matter how much business there is, the selection of main keywords for the website should generally be positioned at 3-6 (selected according to the principle of maximizing traffic), and then radiate long-tail keywords through keywords and description information. In terms of ranking improvement, my personal suggestion is to use different operating methods according to the actual age of the website itself. For a new website, first use content as the main content and external links as the supplement. When creating content, don’t forget to use internal links to assist and support the main page of the home page. Keywords and external link updates need to grasp the rhythm and breadth of updates. Old sites need to analyze the specific reasons for poor rankings. However, generally if an old site does not rank, it is probably a problem with external links. As long as the external links are updated reasonably There must be no problem in improving the ranking. The optimization of the homepage must defeat the keywords one by one and improve the selected keywords one by one.
3. Individual combat, breadth first
There are no weak soldiers under a strong general, and there are no weak soldiers under a strong station. After thoroughly stabilizing the ranking of keywords on the homepage, the weight of the website will definitely increase significantly. At this time, you can rank the column pages and pagination keywords. The pagination will continue to seize the main keywords with small traffic. For paging, you need to slowly think about those long-tail keywords. When optimizing column pages, try to use internal optimization methods. Making full use of the internal power of the underlying pages under the columns can improve the ranking. If the effect is not obvious, then try again. Use external links to increase the weight, and the optimization of long-tail words on a single page must be accurate. It is best to only carry one keyword on a page, and avoid being greedy for too many.
4. Stones from other mountains can attack jade
Enemies are everywhere, and the brave will win when we meet on a narrow road! When we successfully defeated those e-commerce platforms, portals, and corporate websites on the main battlefield, we did succeed, but in the process of optimizing long-tail keywords We will meet some people who are more powerful than these people. They may know a question on Baidu, an article in Baidu Space, a post in Baidu Tieba, or even Baidu Encyclopedia. These websites are all products of Baidu. It has much higher weight and credibility than ordinary websites. Their chances of participating in ranking and display are much higher than any other website. How to turn enemies into friends, and how to make good use of these platforms to rank and promote their own websites, I think every small and medium-sized enterprise needs to consider on their website. This is a question worth pondering on the road to optimization.
I mainly start from the perspective of optimization methods and strategies, and use my personal experience and experience to tell those people or companies who lack confidence in website optimization. If you implement your company's website optimization to the end, you can abandon the unnecessary use of various other online marketing methods. With your investment, concentration, internal and external improvements, and always treating your website with a serious and responsible attitude, I believe your business will gradually become stronger!
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