With the number of Internet users exceeding 420 million, China's Internet is like an express train, speeding on the information highway. Whether they are people who respectfully ask for advice in various forums, or they are technical experts who are struggling to find opponents. More and more people are boarding the fast-moving "train" of the Internet. Today I am here to share a few words with my friends who are preparing to join the Internet industry.
Joining the Internet, what is your position?
Whether an Internet company is large or small, whether it is listed or not is the company's business. For individuals, what is your positioning? In other words, what do you want to gain when you enter the Internet industry or an Internet company? Ability? Skill? Or technology? Resources? If a person wants to make a difference on the Internet, whether it is to give Whether you work for a company or start your own business, you must have a clear and accurate positioning for yourself. For example, it’s like a certain network product. Who is it targeting? What is the positioning of the product? What are the appeal points of the product? These are the most basic. If you don’t even understand these, Then I advise you to think carefully about your positioning first?
In today's society, we are often troubled by various relationships. I believe that most people reading this article are neither the powerful second-generation officials nor the rich second-generation people. There are more people who have worked hard to come to Beijing and plan to start their own business or work hard with their own hands. No matter what the purpose is, the ultimate hope is to be able to live without being forced by life or worry about food and clothing. In fact, the glamorous appearance of Internet companies and their so-called names are not important. The most important thing is whether you can learn more and hone your abilities while devoting limited time. Only those who are capable can get more resources and a bigger stage. Effort and reward are always directly proportional.
Joining the Internet, do you want to just mess around?
Whether it is the Internet industry or any industry, the company is like a boss, and the individual is like a horse. The boss of the company may have discovered you, but whether you are a thousand-mile horse depends on yourself. There are many people who work in Internet companies. Their ultimate goal is to value the high salaries in the Internet industry and plan to become a "devil." I neither work hard every day nor have my own pursuits. To be honest, for companies, there are many people who fish in troubled waters. And your "confusion" will not actually affect the company at all, because the company is operating as usual, just like the earth will not stop spinning just because someone is missing. This is also related to the famous "80/20 rule". Usually in a company, 80% of the profits are created by 20% of the people, while 80% of the employees only create 20% of the wealth. There are many people around me who are dawdling, but if they dawdle today and will dawdle tomorrow, sooner or later they will destroy their original ideology, their original innovative ability, and their original ability to succeed! So, , instead of wasting time in a company, it is better to choose something to do that you really like and really love. Whether it is working or starting a business, only if it is something you like, you can do it with 150% of your ability. Another major drawback of dawdling is "dying on the beach."
As the saying goes, "The waves behind the Yangtze River push the waves ahead, and the waves in front die on the beach." When you feel that you are still in your 30s, in the blink of an eye, you may be "shot to death on the beach" by those 24-year-old college students who have just graduated! Why? ?Because they work harder than you, are more capable than you, and most importantly, have lower requirements than you, although you may say that companies don’t like to use inexperienced people. However, today's college students are paying more and more attention to practice, which can be seen from the many clubs that have emerged in universities. If these "back waves" have already hit, but you, the "front wave", are still spinning around in circles, I believe it will be obvious to everyone if I don't tell you. Therefore, don’t mess with ability. Once it is yours, it will always be yours. Just like a proverb says: “You can steal my people, but you can’t steal my wisdom!” Wisdom and ability It's equivalent here.
What can you learn from joining the Internet?
So, what can we learn from the Internet industry or Internet companies? In fact, there are many. For companies, every company hopes to recruit "super value" talents. However, as mentioned just now, such people are a minority in a company, accounting for only about 20%. In fact, from a practical point of view, you don’t have to be in the 20% ranks at the beginning, but you have to find a way to get yourself into the 20% ranks. How to advance? Study, study, study! Don’t underestimate these two words. Although we have been studying since we were young, the thing we may do most in our lives is nothing else but studying! One thing is that you can For sure, the success of those who study hard depends on fate and luck, while those who don't study hard, no matter how good their fate and luck are, the final result will inevitably be failure.
Although the Internet is said to be a "bubble industry" by many, judging from the many VC investments in Internet companies, the Internet is still a "sunrise industry." As more and more Internet companies emerge, there are many places where talent is needed. Personally, my years of hard work in the Internet industry have given me a deeper understanding of the laws and directions of the Internet as well as future business models and product trends. As for comprehensive capabilities, there are too many capabilities, including team management capabilities, product development capabilities, market research execution capabilities, communication and unity capabilities with various departments, public relations capabilities with customers, and marketing capabilities. It can be learned in the Internet industry and companies. And these abilities, because it is an Internet company, can be learned more comprehensively and faster than in other industries and companies.
To join the Internet, you must keep track of the pulse of the Internet!
"There is no pie in the sky, and there is no free lunch in the world!" Therefore, at any time, you need to do everything yourself, constantly learn to enrich yourself, and constantly work hard to train yourself. As long as you do this, you will be able to learn more and get more. For a person, ability, ability, and reputation are the most obvious reflections of his or her success in society. For the Internet and Internet products, pay attention to users, pay attention to small things, turn small things into big things, and achieve big things to the extreme, and you will succeed! Whether you are an "ant tribe" living in Beijing, or you have just stepped out of the university campus and are ready to As a "newcomer" who breaks into the Internet alone, as long as he has a dream in his heart, works hard, and struggles, it is still possible to buy a house or a car in Beijing. I dare not say that about other industries, but this is indeed the case in the Internet industry.
As mentioned just now, the Internet industry is still a "sunrise industry." There are many opportunities waiting for you to explore. You might say that search is dominated by Robin Li’s Baidu (this situation has become more obvious after Google’s withdrawal), e-commerce is competed by many merchants, online games are controlled by Shi Yuzhu’s Shanda for many years, and network security is unique by Zhou Hongyi’s 360. There are also “one-size-fits-all experts” like Ma Huateng’s Tencent. These Internet fields have been "carved up", do we still have a chance? In fact, there is no need to complain. The characteristic of the Internet is that information is highly aggregated and expressed in eclectic forms. When many people think that there is no opportunity, business opportunities often arise. around us. This can be seen from the recent popularity of "group buying" and "Weibo". Therefore, as long as you grasp the laws of the Internet and control the "pulse" of the Internet, the business opportunities are unlimited.
When joining the Internet, you have to be prepared to fail!
I would like to remind friends who are preparing to enter the Internet that although the Internet seems to have unlimited glory, in fact, challenges and opportunities coexist, risks and profits are in the same boat, and failure and success coexist! In the Internet, you must be prepared to stumble at any time. Sometimes this somersault The fall will be miserable, and the fall will be painful! However, those who work on the Internet must have tenacity and an invincible spirit. Don’t be afraid of failure. Failure is precisely the accumulation of experience. Summarizing lessons from failure and re-successing through hard work. This is the mind and temperament that an Internet person should have!
This reminds me of two well-known figures on the Internet. That is Ma Huateng and Zhou Hongyi, who are now at loggerheads in the Internet industry. When Ma Huateng started Tencent QQ, it was very difficult. Ma Huateng himself said: "Back then, I almost sold the ICQ software I developed to others for 600,000 yuan. Now I'm a little glad that I didn't act rashly. You have to dig on the Internet. Jin can't just see immediate benefits. Many talented Internet talents often fail to pay attention to this and lose long-term opportunities." It was precisely because of Ma Huateng's persistence that Tencent, with a market value of nearly 300 billion, was created today!
Talking about Zhou Hongyi, it can be described as a legend! This "red cannon" often bombards competitors, which also shows the upright personality and courage of this Internet "veteran". Unlike QQ, Zhou Hongyi's 3721 used users' computers as a breeding ground for "plug-ins" due to strategic mistakes, and was spurned by users. After being forced to sell 3721 to Yahoo, 3721's fortunes were poor. declined and eventually withdrew from the stage of history. Zhou Hongyi himself admitted that 3721 back then was a failure! However, today, an Internet product focused on security protection - 360 Security Guard, has regained care for users through a free business model. This product relies entirely on word-of-mouth from users, and has reached 250 million installed bases, which can be said to be a success. Not only was it successful, 360’s free model subverted the Internet’s business model and affected the future development of the Internet.
In fact, failure is not terrible. "No one is a sage, and no one can make mistakes." The key lies in how to face failure after failure. This is the key! Some people fail to recover after failure and are depressed from then on; Don’t be discouraged by failure, sum up experience, become more courageous with every setback, and start over again! If you are the first type of person, I advise you not to enter the Internet as soon as possible, because I am afraid that you will be depressed forever; and if you are the second type of person, I I advise you to quickly enter the Internet, maybe the next Tencent or 360 will be born in your hands!
There are still a lot of things I want to say and a lot of experiences I want to share with you. However, I think that no matter how much I say, it is not as good as your own real thinking. Watching and listening are always just the acquisition of information, but if you want to really succeed, you still have to start from yourself and give full play to your own subjective initiative! At the end of the article, I would like to give you a passage. This is a speech given by Zhou Hongyi at 360 Company, ( Putting aside the current war between 360 and Tencent, some of Zhou Hongyi’s thoughts and concepts are still worth learning and thinking about. I hope this passage and this article of mine can inspire those friends who are preparing to join the Internet, and I also wish everyone can realize their goals as soon as possible. Internet dream!
Zhou Hongyi: "I think that people may not be able to achieve a certain big thing in their life, but they must pursue it or work with others to achieve a very big thing. I hope that in the future, when everyone mentions me, they will say that I have done a lot Things may succeed or fail. But I hope everyone can say that I have made 360 more secure. I have subverted an era and created a new era of network security.” (Text/City) Yu)
The author of this article, Cheng Yu, blog address: http://blog.sina.com.cn/s/blog_6d24f8420100m0db.html
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