As online shopping becomes a trend, it also creates countless online earning opportunities. I am fortunate to be one of them, but this is my side job. Currently, I have dedicated customer service to help me complete the sales details. I have been doing this for three years, which is neither long nor short. I want to share the ups and downs during this period through words, so that friends who are interested in doing online business can avoid detours and get started faster. As for how to open a store on Taobao, Paipai, eBay, etc., how to decorate and layout the store, how to post for promotion, etc., I will focus here on "breaking through the bottleneck of online sales", one article per week, personal thoughts, welcome to exchange .
In this issue, we will first talk about breaking through one of the bottlenecks of online sales: working hard on product pictures and text introductions.
1. Authentic product pictures are very important so that your products can give customers more confidence. Especially for clothing, real photos of models are needed. It is recommended that professional videographers take real photos. All product pictures in my online store are taken by photo studios. This will cost some money, but you must be willing to do so.
2. The picture of the product should be detailed, with multiple angles inside and outside, including: physical picture of the product, packaging box, preferably an exploded view, analyzing the product from different directions and angles, such as the "fly trap" I made , see: http://www.51pco.com/list.asp?PRodId=0049 for details.
3. The product pictures have a unified background and a logo. The overall image is consistent and makes customers feel more professional. I make household pest control products. I use light green as the background to highlight environmental protection and freshness. The company's main brand is "Huayao", so every picture has a watermark to avoid copying and plagiarism, and at the same time, it looks professional and trustworthy.
4. In terms of text, the first and most important thing is the product title, which should be concise, contain keywords and highlight product features. For example: the products I represent: "Wuda Oasis Virulence Island-Quanzhou general agent, special effect cockroach killer, refundable if invalid, 10g/tube", "Latest model in September 2009 - long-term continuous mouse trapping" "Mouse Trap/Mouse Trap" CCTV reported "National Patented Product". After reading this, do you have the desire to buy it? At the same time, words such as special offer, promotion, and diamond reputation in the title also attract attention.
5. The text introduction of the product should highlight the selling points and be easy to understand. It would be better if you take screenshots of customer reviews or certificates obtained by the product. The selling points I emphasized in the "Fly Catcher" product introduction are "1. It can be used both flatly and wall-mounted; 2. The bait contact surface is large, and the fly catching area is more than 100 square meters; 3. The disk type is beautiful and consumes less energy. Easy to clean." is highlighted in bold red. In the termite prevention potion for decoration, "Building should be preventive! Decoration should be preventive! Planting trees should be preventive! We must adhere to "prevention"! As long as everyone jointly prevents termites, the termite damage will be greatly reduced! The losses will also be greatly reduced! I hope that all owners and decoration companies who are preparing to renovate can increase their awareness of termite prevention. If you have any technical questions that need consultation, you can go to Fujian Quanzhou Huayao Termite Control Co., Ltd." This will be more cordial and win the trust of customers.
In the early stage of opening an online store, please carefully prepare the pictures and text of the product first, so that you can chop wood without any mistakes!
The knowledge is limited and will continue to be improved in the future. I hope friends who are interested can add more.
Thanks to dahongyan for his contribution