There is no explanation for passive sales in the encyclopedia. The author wants to interpret it as a sales model of products that wait for consultation. Such products are often rare or of large value, such as calligraphy and paintings, houses, ancient coins, domain names, etc. People who appreciate them will naturally purchase them.
Baidu knows that these platforms are suitable for promoting products that are in urgent need. Users want their needs to be solved within a day. Most of these needs are services that can be provided locally. Tieba mentioned in this chapter is another platform of Baidu platform. It is a topic list specially built around a certain topic, allowing interested people to come together to discuss a certain topic. For example, Li Yuchun Bar, most of the fans of Super Girl Li Yuchun interact in the post bar. Another example is some regional bars. This was discussed in the relevant promotion articles of the local portal version of KingCMS. For example, Hunchun Bar, people from Hunchun gather on it, in one area. Tieba indirectly shows the popularity of the Internet in this city.
Passive sales products are more suitable for sales on platforms such as Tieba. Take the demand for calligraphy and painting as an example. On Baidu, the promotion is as follows: "I am going to buy a calligraphy and painting of xx to celebrate my grandpa's birthday. If anyone has one, please contact me immediately." On Baidu Tieba, it is "Transfer a pair of calligraphy and painting of xx." From this example, we can draw the difference between Baidu Zhiba and Tieba. The former is more urgent to complete a transaction, while the latter is looking for suitable sellers.
Introduction to the operation of celebrity calligraphy and painting using Tieba to promote passive sales products
Suppose A Painting and Calligraphy Research Institute wants to promote its collection of celebrity calligraphy and painting. The simple process of selecting Baidu Tieba is as follows:
1. Classify and list the paintings and calligraphy collected by the institute;
2. Select representative works from each category and attach a watermark advertisement below the calligraphy and painting;
3. Attach introductory texts to these representative works to introduce the creative background and creative analysis of calligraphy and painting;
4. Post the calligraphy, painting and introduction with advertising watermark to the post bar.
Watermark advertising means marking text or illustrations on pictures to achieve the purpose of publicity. The key factors of this operation process are: first, appreciation is the priority, followed by sales; second, the watermark advertisement of calligraphy and painting should be clear without affecting appreciation, such as "This calligraphy and painting is collected by xx Calligraphy and Painting Academy, contact number: xxx"; third It is posted to the corresponding forum.
Introduction to using Tieba to promote products related to people’s names
1. Promote clothes worn by celebrities
What I do when I join Taobao store is personalized clothing design, which is designed to imitate clothing styles worn by celebrities. For example, if Li Bingbing wears a certain piece of clothing at a certain event, you can post a question on Li Bingbing's forum, "How can I buy the outfit Li Bingbing wears?".
Then, change the ID to answer this question and put the link to your Taobao store. This completes a very natural process of demand and satisfaction, and will not be seen as an obvious advertisement.
2. Promote personal domain names
People with the same name and surname are widely used, including Renren.com and mobile dating, all of which use curiosity about people with the same name and surname for commercial applications. Among Tieba, there are many Tieba named after people. The owner of the Tieba is often the person with that name, and the people who visit these Tieba are often people with the same name. Many merchants will target this precise group of people and sell personal names and domain names to them.
During the domain name promotion period, registering a large number of domain names with names and promoting them on name forums can bring good profits. If you have technical skills, you can also bundle the blog program and sell the blog and domain name together.
Entrepreneurship is also a special group of people. There are a large number of entrepreneurial Tieba forums, such as college student entrepreneurship bars, online entrepreneurship bars, investment bars, wealth story forums, etc. How can you promote your own entrepreneurship books on these forums?
1. Select a Tieba with related topics and register a Baidu account as the author;
2. Publish your own books serially in these related theme forums, one article per day;
3. Add interactive questions at the end of the series to allow readers to reply. Replies will push the post to the top;
4. When the series reaches about the 30th chapter, insert a purchase link advertisement, such as the purchase links of Dangdang.com and Joyo.com;
5. Continue the serialization, slowing down to one article every two or three days, with purchase links appearing every once in a while;
After all, online reading is not very comfortable. If someone likes paper reading, they will naturally buy it. Some people think that online serialization is too slow, so they will also choose to buy paper books. Of course, this model has a very important premise, that is, the content of the book is attractive enough, and the sales volume will be ideal.
Thanks to Gougliang for his contribution