Because I am a website that focuses on promoting online stores like Taoke Sky, I have been learning how to promote online stores. Only if I know how to operate can I teach others. Nowadays, Taobao online stores without credibility can get very little traffic from on-site searches, so it is very difficult for new online stores to survive. However, as long as they do a good job of off-site promotion, they can still get a lot of traffic, and it will never be better than There are few people coming to the station.
First, let’s talk about a misunderstanding about Taobao store promotion:
I often visit Taobao forums and read other people’s experience posts, which are basically very common methods, and some methods are misleading. For example, many people mentioned Taobao store search engine optimization. In fact, this is a big misunderstanding. First, Taobao blocks Baidu search, and Baidu can only search a few pages such as the homepage. It is impossible to include the inner pages, so how can we promote them? Second, search engines such as Google, Yahoo, and Soso are not very friendly to Taobao. The only keywords that can be ranked are topic pages, column pages, and navigation pages. There is very little room for personal store optimization. However, it is still beneficial and harmless to submit the following to these search engines. At least others can search for your online store through the name. Novice store owners do not even do regular promotion very well, and use unfriendly programs to compete with a large number of SEOers. It's basically impossible to compete. Here I would like to advise all Taobao shopkeepers not to blindly follow the trend. To promote online stores, you must find a method that suits you. What suits you is the best.
Let’s talk about some summarized online store promotion methods:
First, Q&A website promotion
This is also a cliché, but it must be said again. If done well, the effect will definitely be there. Recently, I have seen a lot of spam information on Baidu Zhizhi, especially about online store virtual goods. Every question has the same answer. It is probably posted using software. These things are very disgusting. If others read a few more questions and answers and find that they are all answered word for word, they may not have a better impression of this online store. My suggestion is to answer other people’s questions seriously: 1. The questions should be relevant. Some people post their own promotional content at will in order to increase exposure. Not only is this ineffective, but it may also arouse the disgust of others. In fact, it is the most What I hate is Baidu. If you do this, your account and IP will be blocked accidentally. 2. Answers should be sincere, with the mentality of helping others, first answer other people's questions seriously, and then naturally lead the topic to the content you want to promote. Even after you answer their questions, directly write "recommend you". All stores are available. 3. Regarding self-questioning and self-answering, some people think that if they ask and self-answer, they will adopt it as the best answer anyway, so the answer does not matter. This mentality is very bad. This result makes people look fake. Asking and self-answering You should also answer the questions carefully so that no one can tell that you are promoting. 4. Regarding the title of the question, it is said that the title of the question should be attractive. I don’t think so. The biggest advantage of Baidu Knows and SouSouwen is not its popularity, but its ranking. Therefore, it is a good choice to incorporate long-tail keywords into the question title.
Second, classified information promotion
Classified information platforms such as Ganji.com, 58.com, and Tianya Classified Information also have relatively high weights. As long as the keywords are set, a lot of traffic can be obtained. The biggest advantage of using classified information promotion over forum promotion is that you don’t have to worry about information being deleted, and you can add links.
Third, reopen the online store
The reopening of the online store mentioned here does not mean reopening on Taobao site, which will undoubtedly be closed. It can be reopened on Tencent Paipai, Baidu Youah and other places at the same time. The benefit of this is naturally increased exposure, and Tencent Paipai and Baidu Youah can each bring a lot of traffic relying on their own search engines. However, it takes a lot of energy to manage these online stores at the same time, and it is difficult to take care of several of them. Sites like Taoke Sky can post external links. They can move your store here and point each product to your Taobao store. However, Taoke Sky requires more text descriptions and is not allowed to post only a few. Picture, the effect of doing that is not big. The biggest advantage of this is that it is friendly to every search engine and can take into account all major search engines.
Fourth, soft article promotion
It is recognized that soft articles are difficult to write. My suggestion is that you do not need to create original soft articles. There are some articles that you can use, modify them slightly, and add some of your own content. 1. Visit forums and community spaces more often. When you see articles that have been reprinted a lot, quickly take them and make them your own. You can even bring in irrelevant articles and write hot recommendations and links below. This kind of article cannot be posted to the forum, but it can be used as an article in blogs, SNS communities, QQ spaces, etc. Sina blog users like to repost articles, and Renren, Kaixin.com, QQ Zone and QQ Alumni all like to repost them even more. If your article is reprinted a lot, someone will always pay attention to those links and someone will be interested. 2. Summary articles, such as rankings, top ten, etc. This depends on personal editing ability. It does not require good writing skills, but the ability to integrate information is important. In this way, it is natural to use your own promotional information as one of them, and you can send it to major forums, blogs and other places. The effect is not very direct, but it is not easy to be deleted, but it can be spread vigorously, and the cumulative effect will be obvious.
Doing promotion is like courting a wife. What suits you is the best. The method is not just about perfecting a method.
This article is provided by Taoke Sky www.taokesky.com , please keep the link for reprinting.
Thanks to liweizhu for his contribution