A very classic saying circulated among SEOs is "external links are king, content is emperor." Although this sentence is very classic, I still haven't been able to read the importance of external links to SEO from this sentence, at least there is no quantitative concept. Today, let’s give an example to illustrate the role of external links in SEO and the website!
The role of external links in seo
What factors will you consider when opening an offline store? The first is the location of the store, and the second is the source of goods. You also need to consider how the decoration style can be attractive. And how to place items to increase the number of people. What about sales? These are all issues that need your consideration. Here we call the location of the store external links, the content is the products in the store, and the internal links are the layout of your store. Maybe you don’t quite understand the relationship between them, so Ye Zi will continue to analyze it for you now. A good location can help you attract more people to your store; a good product can attract more customers to view; a good layout, decoration style and verbal stimulation can stimulate customers' desire to buy. Okay, now it’s basically clear! Let’s give a few more practical examples to explain!
What would you do if there were no external links? If you open a store in a remote mountain village, no matter how good the products in your store are, you can only have a few very impressive customers. Maybe you will say that if I do a good internal link, I can get a lot of inclusions! Then I also want to say, if your product is really good, someone will help you with word-of-mouth marketing! But these are very small, we rely on this All will starve to death.
If your store is in the city center, but the prices of the products in your store are not very low, and the decoration style gives people a sloppy look, others will not want to see your products when they come here. So do you think it is useful to open such a store? Therefore, the internal layout and the mutual placement of related products can also affect users' desire to purchase. Some people may say that I can improve the ranking of my website just by relying on external links, without the need for layout at all. Yes, this is indeed the case, but have you ever thought about it? In this case, your website’s bounce rate will be very poor, and your conversion rate will be even worse. This is not our purpose.
The role of external links on the website
The above example can still be used here, so what is your purpose of opening a store? Do you want more people to know about you? I don’t think so. It can be said that 90% of people’s purpose is to make money, that is, to make money. Your product sells. Well, this requires combining location, products, and overall layout. Such a conversion rate can be high! What do you think?
These are just my humble opinions and may not be accurate. In fact, these proportions cannot be quantified. You have to grasp this by yourself. You can find an uncle or aunt who is very profitable now and ask them whether it is the location that makes more money, the overall layout that makes more money, or the product that makes more money! Well, that’s it for today. What do you think? You can also directly communicate with Ye Zi if you have good ideas. Ye Zi’s blog is www.stsz.com.cn ! Thank you! If you think it’s good, please give it to Ye Zi. If you think it’s not good, please give it a thumbs up! Haha!
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