When it comes to SNS, several well-known websites have closed down this year due to operational problems that led to the inability of funds to operate normally. Everyone has expressed a lot of opinions on the development of SNS websites, because I just completed a job change this month and went to an SNS. I work on websites, so after a period of contact, I found that the traditional development limitations of SNS are too great. A mature SNS website should not even be called SNS anymore. Nowadays, many websites tend to be SNS + e-commerce, SNS + consulting. SNS + market, etc. Many people are trying this change. I quite agree with this change, because focusing only on crowd communication may not be able to achieve a profit model. At least it seems that the pure SNS model is no longer possible. I have made money for the company, but of course it is incomparable to those very mature SNS.
For some companies, the model of SNS + e-commerce and "SNS + market" is still better, because SNS can gather a certain type of people, it can gather potential customer groups, and it can bring traffic through SNS, thereby promoting e-commerce. Business and market expansion are expanding, so the development of SNS should not be limited to the traditional model, but should be innovative. Finding a development model that suits you is the key to making good use of SNS. Let me talk about the development of SNS based on the problems that arise on the website I am currently responsible for. We are an SNS-modified website for early childhood education institutions, training institutions, and mothers to communicate with each other. It is not a pure SNS. 70% of the content on the homepage is content posted by users through exchanges, and the rest is from partner schools. , course display, and our profit model is to obtain such a part of the intermediary fee by selecting school courses through the user population, but the effect is not good. The reason is that I think we have not integrated resources well.
First: What is the theme of our website? Authoritative school resources. What are authoritative school resources? First of all, it should be a certified school, and have a comprehensive understanding of the subsequent schools, including their characteristics, courses, and finally classification. The degree of completeness, whether users’ praise is a key recommendation, these are all school resources, but we did not do this. Instead, we simply filled it out online or with the person in charge of the school, and it was done. In fact, a lot of the content is irrelevant. , it will not serve as any reference for users, so our website will be meaningless to users.
Second: There is no expert, consulting, or information content. The second part of resource integration is information resources. SNS should include consulting content, because this part of the content represents authority and needs to be maintained. It can also be Whether it is widely advertised, or it is a topic discussed by some SNS parties, it may be something for mothers to learn.
Third: It is the integration of parent resources. In the final analysis, mothers browse the website and choose school courses. How to integrate these resources? The focus is on the sns part. This part is the world of mothers, and it is the key to sns providing users. .
Only by integrating these three parts of resources can the website operate normally, but the problems that come with it are very difficult. If there are no resources, how can we talk about integration? Resource integration is to first integrate the internal parts of the website and the content, and then proceed Publicity and promotion, and finally resource integration, are the natural results. Each one is indispensable. Of course, every step is difficult, but it is a necessary process.
Rather than saying that SNS has reached its final stage, it is better to say that SNS is breaking the tradition and developing more diversification. Therefore, those who are engaged in SNS would like to advise not to let themselves go into the dead end of SNS tradition.
Author: Xiaosong, QQ: 317655657 Please indicate when reprinting: www.uumom.com (Youma.com)
The personal space of the author SEO Song. This article only represents the author's opinion and has nothing to do with the position of the webmaster network.