Hello everyone, my name is Liu Yufan. As I mentioned before, the persistent spirit of Forrest Gump and the imitative spirit of Ma Huateng have resonated with many friends in the industry. Of course, only with the former can this be extended. When doing SEO, you can only be a qualified SEO with technology and execution power, but it is difficult to become an SEO master. SEO pays more attention to thinking technology, and thinking can determine everything. Next, Liu Yufan will tell you about Jack Ma’s thinking strategies!
Talking about Jack Ma’s thinking strategies
It is impossible for anyone who works on the Internet not to know Jack Ma. (I think everyone who does SEO should get to know Jack Ma) Jack Ma is the founder of Alibaba. Alibaba has gone through 12 years under the leadership of Jack Ma, an English teacher in Hangzhou who does not know much about the Internet, and has created many things. Few legendary myths.
You should remember the change of Taobao's name to Tmall, and you are not unaware of Alibaba's privatization change. Don't think that these are just a temporary brainstorm by Jack Ma. Jack Ma's strategies are familiar to the Internet. Every step, every decision, every idea he makes is very thoughtful and considers the long-term direction.
Talking about SEO thinking strategies
Liu Yufan has mentioned countless times that SEO is a work of thinking and technology. Thinking determines everything, and what we SEOers should do more is to think, what to think about? To think about how to bring more traffic to the website, Bringing more conversion rates requires more than just search engine optimization.
For example, we are optimizing a keyword, but if you do not consider the user group, let alone the company's own perspective, and just make some keywords that are highly competitive and not highly targeted, even if it is optimized by you, So what, the traffic has been brought, but the conversion rate has not followed, so SEO needs to think about strategies. We have to think clearly about what is the long-term solution and what keywords should be used to rank quickly and also Can increase conversion rate.
For example, Guangzhou SEO is in the wedding photography industry, but due to fierce competition, many words about wedding photography are bid for, and the company website optimized by Liu Yufan (Guangzhou Everlasting Wedding Photography http://www.gtcdj.com ) There was no Baidu bidding, and the word "Guangzhou Wedding Photography" was optimized for Guangzhou SEO at the beginning. For a long time, our company's website ranking has been on the sixth page. At that time, Guangzhou SEO went through After thinking about it, we made an online event for the company, with the theme: free experience shooting. Then we cooperated with some forums. We borrowed their platform, and they borrowed our brand to launch their forums and promote this event together. Finally, It was a perfect success.
Now it not only brings brand effect and word-of-mouth publicity to our company, but also all the keywords of our website are on the homepage. Some people will definitely ask, what does the event have to do with your ranking? Haha, here is another important point. Everyone knows the principle of Baidu clicks. We use this event to drive popularity and push our website to a level of user popularity. This kind of user experience is real and effective, and Baidu will calculate it in the data, so our website ranking will inevitably rise.
Some people may also ask that even if you don’t engage in activities, you can get on the homepage through optimization. Yes, this is correct, but everyone must understand what the ultimate goal of the activities is. Not only can we get higher rankings, but the most important thing is that we The company's brand awareness and reputation started from then on.
SEO thinking determines everything
It is certainly a good thing that SEO can improve rankings, but when certain resources can be used, we should use them reasonably. The purpose of optimizing a website is not only to improve the website ranking, but also to increase traffic, and more importantly, to promote our company's brand. Optimizing is more than just a small website. If you improve the company's brand and reputation at the same time, it will be easier to optimize in the future.
SEO thinking is very important: as long as you have Jack Ma’s way of thinking, you will be even more powerful on the road to SEO! SEO thinking is very important: as long as you apply Jack Ma’s thinking strategies, you can make SEO more magical!
This article comes from Yudu Feifan's blog, author: Liu Yufan, address: http://www.lccryu.com/ydff-693.html Be sure to keep it for reprinting!
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