I have always liked to write short articles, but I never thought that blogging could also become a marketing method and bring many opportunities to my career. I have heard about blog marketing for a long time. I didn’t believe it before, but after three months of blogging seriously and achieving some negligible results, I deeply felt that blog marketing can also show its huge power. Next, I will talk about four points of blog writing based on my own practical experience. I hope everyone can use blog marketing to add luster to their careers!
Record the shining point of every thought
Blogging is something everyone is familiar with, but if you write every day, and the quality of your articles must reach a certain level, where do you get so much material to write about? Most blogging friends have this kind of trouble. This is a very normal phenomenon. I have also experienced this stage, especially when I first started blogging. I often wrote about today and worried about tomorrow. Later, I Gradually I discovered that many blog topics are actually inspirations that burst out unintentionally in life and work, but usually we don’t record them deliberately, and then forget about them. When we really want to write something, we can’t write anything.
After a period of "no manuscript period", I began to pay attention to it. I prepared a small notebook and carried it with me. Whenever I have a good idea, I immediately take out the notebook and write down the title and outline, and then put them together. At present, I have accumulated more than 10 topics that I have not written about. With a theme, blogging is much faster. Inspiration is rare, so we must seize the shining point of every thought and make good use of it.
Make blogging a habit
Once something becomes a habit, it is difficult to change. According to psychological research, as long as you repeat a behavior for a period of time, it will form a habit, and the same is true for blogging. As long as you persist for a certain period of time, you can develop the habit of blogging. In the early days of blogging, I assigned myself a homework every day - blogging. No matter how busy you are, you must write something every day, because if you don't write for a day, you may not have the "feel". It can be a record of life, a moment of reflection, and you must write more than three theme blog posts a week. It was difficult to implement at the beginning, but I forced myself to persevere. After a few months, I got used to it. Instead, I still felt itchy and uncomfortable if I didn't write for a day. I hope that friends who want to use blogging as a marketing tool will develop the habit of blogging. This is not only for their career, but also to exercise their thinking and make many friends.
Cultivate readers by writing a series of articles
Writing a series of articles is just like serializing in newspapers and magazines. It can cultivate a group of regular readers. You can also learn from this model when writing a blog. This is a little trick to cultivate your own readers. When we write blog posts, we write them by topic, that is, we focus on writing blog posts on one topic during a period of time to form a series. For example, in the series "Don't let the website lose at the starting line" that I published earlier, I started from the perspective of a new webmaster and imagined a new webmaster who wants to build a website. What things does he need to know? Domain name, website theme, website page color, etc. So this series has formed many articles.
We should set a topic for ourselves every period of time and complete it within the specified time. The blog posts we write will not only have breadth but also depth, and will be more valuable to readers.
Inspire your colleagues to write together
You are definitely not alone in the team you work in, and you are not fighting alone. It would be best if you can mobilize your colleagues to write together. After all, there is strength in numbers. Moreover, by allowing more people to participate, you can write from more angles and perspectives, allowing people to understand your company more comprehensively. Currently, I'm already developing my colleagues to write with me, and I'm not only giving myself homework, but I'm giving them homework as well.
The effect of blog marketing will not be immediate, but will be cumulative over time. This is a protracted battle. If you want to achieve success overnight or achieve success in one step, this marketing method is not suitable. Blog marketing requires some patience and persistence. You may have just started writing and your number of clicks is very low. Don’t give up when you see a temporary failure. Being impatient will not make you hot. Keep writing and write articles that are truly useful to netizens, so that you can get clicks and your marketing will be subtle.
Author: Xiaoli
Original program supermarket network http://www.cxcs.com.cn
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Thank you Hongxiu Shanwu for your contribution.