With Tencent’s acquisition of Kangsheng, is the spring really coming for webmasters? At present, many webmasters are looking forward to whether the new Kangsheng will make big moves after marrying Tencent, hoping that they can get a share of the huge Tencent empire. soup. But the author is not so optimistic. The grassroots living in the shadow of Tencent may be reduced to traffic tools and never make a difference. Innovation should be our fundamental way out.
Once, a netizen published a comment titled "Dai Zhikang and his Kangsheng are killing China's Internet innovation." Although it is a bit extreme, it is not unreasonable. Kangsheng has been known for its innovation a few years ago, and Discuz 6.0 is a classic that many people still praise when mentioning it. X-PACE was also loved by users, but was killed by Uchome when it debuted. This year, when SNS software such as iWebSNS grew rapidly, Kangsheng suddenly stopped developing Uchome and forced Discuz! The grassroots have no choice but to lack technical strength. If they want the website to be safe, they have to upgrade and transform, because this is the rule set by Kangsheng.
Today, there should be hundreds of thousands of websites built with Discuz! The functional modules are fixed, and the operation method of the website is also fixed. Everyone is a local hodgepodge community, they all do SEO, and they all make money by clicking on ads. They are almost all based on the same model. Now that Tencent is coming in, an advertising alliance may be established soon, and QQ may open up forums. Even if these are realized, so what, those huge benefits will not belong to the grassroots class. If you still stick to the reprinted junk content + boring functions, how can your site impress netizens to use their QQ account to log in, and why can you retain users to come back again? These copycat websites will always become the denominator of their survival rate. But don't expect that turning to phpwind will be easy once and for all, as it is also full of traps.
Whether Baidu challenges Google, the Sogou input method is popular, the success of 360 Security Guard, or the enduring popularity of Douban, all without exception incorporate innovative wisdom. As Zhou Hongyi said, entrepreneurs who choose improved innovation when starting a business in the Internet industry will be squeezed by Internet giants, and the probability of success is low. Entrepreneurs must choose disruptive innovation. Therefore, grassroots people should consider bigger changes, not simple differences in content and interface. Of course, I just want to make the exception of the dumpster.
I have to admit that it is not easy for grassroots to innovate. The 19th floor is a major renovation based on Discuz, but such technology and energy are beyond the reach of ordinary grassroots. The author once mentioned in an article the modularization of website building software, which realizes rich functions through modules and plug-ins. Perhaps this method can help entrepreneurs better realize their ideals. We look forward to having such a tool in China instead of the increasingly bloated super BBS.
(Fireworks easily get cold)
The personal space of the author Firework Yi Leng. This article only represents the author’s opinion and has nothing to do with the position of the webmaster.com.