Everyone knows that it is very difficult to promote in Baidu Tieba and major forums. Unless you write some soft articles related to the topic, you can barely get through it and prevent the administrators from discovering it. But sometimes even soft articles cannot have URLs, and those forum administrators Members will delete URLs whenever they find them. Now they have begun to block URLs. All URLs with links will be deleted. Therefore, what we talk about every day is promoted in forums and post bars. In fact, it can no longer meet our requirements. , so can we try something in other aspects? Now let me talk about one of my promotion methods: video marketing.
As the name suggests, video marketing is the use of videos for promotion, which refers to a marketing method that puts various video clips on the Internet in different forms to achieve certain promotional purposes. The form of videos on the Internet is similar to TV video clips, but the platform is on the Internet. The organic integration of "video" and "Internet" allows this innovative marketing form to have the advantages of both. : It has various characteristics of TV short films, such as strong appeal, diverse forms and contents, wanton creativity, etc., and it also has the advantages of Internet marketing, such as interactivity, active dissemination, fast dissemination speed, low cost, etc. It can be said that online video marketing combines the "favorites" of TV advertising and Internet marketing.
Now that the Internet has slowly become an indispensable part of many people's lives, video marketing has risen to a new level. Various means and techniques emerge in endlessly. Bill Gates once predicted that the Internet will "subvert" the status of television within five years. These words indicate to some extent the momentum of Internet video.
At the beginning, the positioning of my website was relatively vague, and the website design was very poor. It seemed that there were many columns, but no content. This became an obstacle to my promotion. If the positioning was unclear, it was difficult for me to promote it in a targeted manner. Later, I Started revamping the website, specializing in campus shopping and campus trend information. In this way, the positioning is relatively precise and it is trendy, making it easier for young people to like it. The next focus is on publicity, but after posting in some large forums and forums, I found that this approach is different and cannot achieve long-term effects. What I have to do as a publicist is to achieve once and for all effects, otherwise , even if propaganda is effective, it is only short-lived.
So I started my second plan, which was to make videos and use video marketing strategies to achieve publicity purposes. Then the questions came one after another, where did the videos come from? Will the video be popular? Then we have to mention several ways to obtain video content:
First, obtain it from foreign video websites;
Second, self-made videos;
Third, edit various movie shots and then reuse them; the premise of all is that the video must be attractive
After my observation during this period, there are several categories of videos that netizens like most: funny, touching, and marginal. Generally speaking, funny and marginal videos are the most popular. After all, people have desires. animals! The so-called edge cases refer to some "gate" incidents, side events, etc.
First of all, I didn’t shoot the video content myself, because it was impossible to achieve an effect that would attract everyone at first sight, so I could only choose to intercept some video clips, and then synthesize them with post-production special effects. It looked like this It’s really the same, and only by achieving this effect of confusing the fake with the real thing will netizens believe it and remember this video. In this way, our purpose of publicity will be achieved.
After the video is uploaded to some large video websites, they start posting in Baidu Tieba, forums and QQ groups. Administrators will not delete this kind of video because they have a sense of trust when they see that it is a video on a large website. , the most important thing is to give the video a loud name that makes people want to click it as soon as they see it. The name I gave this video is "The Unluckiest Up Tour in History"
The video content can be viewed on Youku or this site. Currently, the video has been played 1,000 times. In this way, while watching the video, our promotional purpose will be achieved.
Youku CEO Gu Yongqiang said: "Video marketing combines the three principles of fun, usefulness and effectiveness with the quickest is king." Therefore, the current video marketing strategy should also attract the attention of our webmaster friends. I believe that video marketing strategies will have a brighter future and will be used more.
Moreover, the advantage of video marketing is that it can be done once and for all. As the video clips are clicked more and more times, the chances of exposure will increase, and a brand will slowly be formed in the hearts of users. Xiaotao.com is currently focusing on video marketing. The first attempt was relatively successful, and the effect was very obvious. However, the disadvantage of this method is that the production cycle is long. Making a video is definitely more complicated than simply sending a URL link, and it takes longer than writing a soft article. However, Once it spreads like a virus, the effect will be immeasurable. My QQ number is 1290076359 (Yiji Grassroots), and I hope to exchange knowledge about website promotion with my friends. This article was originally written by the College Student Shopping Network ( www.xiaotao5.com ). Finally, thank you chinaz for providing such a good platform for our grassroots webmasters.
Thanks to College Student Shopping for your contribution