The most critical thing in website operation is promotion. Many people have two completely different views on online promotion. One thinks that online promotion is very simple. It just means posting posts and sending messages in QQ groups. The other thinks that online promotion is very simple. The other is the opposite view. Promotion is very difficult. It seems that no matter how hard you try, the effect of promotion will be very poor. In fact, these two kinds of thinking are wrong. The key is that you have not mastered the specific promotion methods!
Next we will introduce a promotion method that uses the herd effect. So what is the herd effect? This is related to an ancient story about a shepherd driving a group of sheep and letting them eat by the river. Grass, but suddenly a sheep accidentally fell into the river, but there is a nature in this, that is, after a certain sheep does something, the other sheep will follow the trajectory of the first sheep. So the second sheep also jumped into the river, and the third and fourth sheep jumped in one by one. Then the shepherd had no choice but to jump in to stop the sheep from jumping into the river. In the end, the sheep and the shepherd They are all dead. From now on, the effect of blindly following hot events is called the herd effect, and this herd effect is the most important means of utilization that we promote!
In fact, both sheep and people have this obvious herd mentality, and it is not only reflected in us Easterners, but also in European and American people. We have learned from this salt-grabbing incident. It can be seen that the herd effect is terrible. If it is not stopped in time, the entire salt industry may be paralyzed. However, fortunately, there are strong institutions to stop the herd effect in time, so that the situation will not be further expanded. !
For our promotion, we must use these hot events to maximize the herd effect, such as the selection of keywords, the content of the hype, etc., we can all exert the herd effect. Now the most popular on the Internet The word is naturally the Libyan air strike. This attention has greatly exceeded Japan’s nuclear radiation. Then we can use the analysis of Libya’s oil competition to guide everyone’s views on the competition for oil by Western powers, thus triggering rounds after rounds. Competition, of course, when we do promotion, attracting traffic is not the ultimate goal, so while guiding traffic, we must combine these hot events with the products of this website to bring more accurate traffic!
For those of us who do promotion, it is difficult to become the initiator of the herd effect, but we can become the third sheep, and it is also possible for the fourth sheep, and we can still drive the following sheep to join our camp. , so we must pay attention to hot events and find the intersection between the hot events and the products we promote, so we can use this intersection to obtain better promotion results!
So how to find these hot events or information? Then you have to look at Baidu's trending list, and then look at some columns of hot events on the portal. In fact, any event can dig out its own promotion selling points and find the selling points. Just capture the core of the herd effect, and you can make promotion very easy! Source of this article: http://www.soho125.cn/original height-increasing drug ranking list, A5 first release, please indicate when reprinting, thank you!
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