Today, when online advertising is rampant and consumers are tired of accepting it, how to improve the survival rate and acceptance of advertising while strictly controlling costs has become an urgent problem for China's e-commerce industry. As web2.0 basic online shopping platforms represented by B2C and C2C continue to spring up, more and more companies are beginning to expand their business war positions into the online field. Therefore, compound new marketing talents who understand the principles of online promotion, have a deep understanding of consumer psychology, are familiar with products and corporate characteristics, and are familiar with image strategies have become the key to success.
Talent crisis: The bottleneck of China’s e-commerce development
Although as soon as we entered the new century, Chinese entrepreneurs with a keen sense of smell have established websites and promoted related products, services and even corporate images through the Internet. Colleges and universities have also generally opened e-commerce majors. However, in the past ten years, , China's e-commerce industry has never gotten rid of the original "imitation and copying plus scale effect" model. It is an e-commerce paradigm that is unique to the Chinese and has global influence. It is firmly pointed at the embarrassing "0" line. Among them, the stagnation of online advertising is the most obvious: quite a few companies still use "distributing ads everywhere and spending money on rankings" as the main way of promotion. In this way, the promotion of corporate products and services often becomes a harassment to potential customers, the effect is difficult to achieve expectations, and it is easy to attract negative impacts. Its performance/price ratio and benefit/risk ratio are both unsatisfactory.
The reason for this phenomenon is that in addition to the natural constraints on the pan-creative field caused by the dual economy and political environment unique to transitioning countries, the crisis-level shortage of talents has put a heavy burden on the development of China's e-commerce, especially online advertising. cross. According to statistics from the SEO Information Communication Network, there is little doubt that China's total online shopping in 2010 will exceed 490 billion yuan, an increase of more than 80% from the previous year, and continue to maintain a rapid growth trend. In fact, as of June 2010, the number of personal online stores in China has exceeded 12 million. It is expected that this number will reach a new high of 13 million by the end of the year, and the number of B2C companies will also increase by about 10,000. Considering that each enterprise has as few as 10 to 20 employees and as many as 50 to 100 employees, the demand for talents is certainly very considerable, even very large. This is also the fundamental reason why starting salaries have risen rapidly in recent online business recruitment advertisements. Even so, many companies are still hungry for talents, and it is not uncommon to see very few applicants offering annual salaries of more than 500,000 yuan. This shows how important it is to solve the problem of talent constraints for the development of e-commerce in China.
Integrated training: an important way to resolve crises
In order to enable China's e-commerce to break through the talent bottleneck and embark on a new round of great development and great leaps, it is necessary to combine marketing skills with e-commerce technology and cultivate "creative, passionate, thoughtful, and technical" talents. The "four haves" of online promotion talents have become a big problem that needs to be solved urgently.
In the integrated training of this new type of talents, the traditional subject-specific teaching and sand table exercise teaching models are obviously unable to adapt to new needs, whether it is strategic issues such as product, service or even corporate positioning, or website construction, market research, Tactical issues such as advertising placement and search engine optimization have become a whole, which requires trainers to have extremely high professionalism and comprehensive strength.
To this end, many companies and even institutions have begun useful attempts in this area. For example, Guangzhou Juhai Information Communication Co., Ltd., in conjunction with Zhengjia Investment Group and China Internet Marketing Center, has taken the lead in relying on the powerful academic resources of Guangdong University of Light Industry and South China Normal University. Stepping into the blue ocean of integrated training for online e-commerce talents, we have created a unique training model of "all practical, no fees, and practical results", which has created considerable social impact and economic benefits; while Wangtong, SEOwhy and other companies are also providing comprehensive training and individual training. Professors of relevant skills have summarized certain experiences and methods, and the training industry for online promotion talents in China is quietly emerging.
We believe that as China's e-commerce enters the golden age of development in the new decade of the 21st century, promotion of talent training will also become an important part of the industry.
The article comes from the SEO Information Dissemination Network ( http://www.seorv.com ). Please indicate the source and add a link when reprinting.
Thanks to Li Guolin for his contribution