This article uses a unique perspective and subverts traditional methods to share new ideas for website development with webmaster friends. Generally speaking, small city websites must have streamlined sections and rich content, and the website content must have strong local relevance! The theme must be prominent and the profit channels must be diversified. If you want to go beyond the website and build a website, you can’t just stick to the established ideas!
Website development is the same as the physical business development model, both have rules and methods. And jumping out of the website to build a website and taking a curved development route to save the country is undoubtedly a shortcut to the development of websites in small cities. The following is based on my own development experience of "Loudi Renjia.com" to share with you ways to make money and increase the influence of the website. Thoughts determine the way out. Webmaster friends, you must calm down and savor it carefully. What can be guaranteed is that if you understand it, your website will not be far from success!
1. As a local website, IP is not important, nor is the PR value of gg!
I see that today’s webmaster friends are often obsessed with the PR value of the website, competing on IP and traffic! Yes, for the website, these indicators are more important, but they are not the most important. Especially as a local website, as a new website. IP and traffic need to be acquired slowly. If you only focus on IP and traffic, it will be difficult to grasp the essence of local stations, which is the localization of information. You will not have more time and energy to expand new users and develop local lines. Next activity. So you would say: How can a website make money without traffic and influence? My answer is: Please see No. 5 below, use other people’s resources to make money and promote yourself from it. Improve the reputation of your website during operation.
2. Positioning of small local websites, the section layout should be streamlined!
Because the city is relatively small, the population is not large, and the demand for the Internet is not very large, so the sections are as streamlined as possible, because it is difficult to increase the number of posts in some sections, such as Loudi Renjia.com for example. The two sections for chatting and entertainment are not very different in nature and can be combined into one. Events, entertainment and outdoor can be used as one section. The advantage of this is that the information is concentrated and members feel that they have something to see. As a small place, the amount of information is not much, and the manpower cannot keep up. The streamlined section is relatively more concise. When building a section, you must find local characteristics. For example, taking the tourist attraction Zhangjiajie as an example, you should pay more attention to tourism information and information.
In general, as a local website and forum. There are no more than the following essential sections: real estate, second-hand housing, decoration and building materials, cars, weddings, parenting, group buying, travel, etc. When formulating sections, you should refer to whether there are similar websites and sections in the region. Only when you know yourself and your enemy can you make countermeasures with a clear mind. For example, real estate in our city is very hot, and there are many real estate websites, and two of them are doing very well. If we compete with each other, our website will not have an advantage. Therefore, I decided to differentiate my competition. Changing the real estate channel to the owner community seems to be just a literal difference, but in fact there is a fundamental difference. Most real estate websites focus on news, mainly advertisements issued by developers. Our site is mainly based on the property owners’ own comments about the properties. It is a communication platform between the grassroots and the owners themselves, and the information expressed is more intuitive and true. Therefore, it is more credible! After this change, the influence of the owner channel of our website in Loudi has greatly increased!
In addition, I am familiar with the decoration and building materials industry, so I focus on the decoration sector as a development focus. Currently, Loudi City has taken the lead.
3. In terms of website content, local relevance should be strong.
As a local station, serving locals. And as personal websites (most of them are), we don’t have the energy to make them large and comprehensive. There is no need to create blogs + photo albums + friends + news + forums... The more categories we create, the worse the quality of our website will be. So be concise. The user experience must be intuitive, must be people-oriented, and provide real content that local people care about most. Don't do anything that has nothing to do with this place. The gains outweigh the losses, so don’t engage in too much current affairs, and don’t engage in things that are broad and innocuous. In terms of user experience: the simpler, the better, and the fewer restrictions on users, the better.
4. A good dancer, good at promoting and planning
Website development must be based on hype and cannot follow conventional routes. Since the establishment of our website, Loudi Renjia.com, we have never stopped at planning offline activities. I participated in Mao Ning’s concert in Loudi within a year, and was fortunate enough to be the official website of this event, parent-child gatherings in local parks, and building materials group buying events. There are many ways to promote it. It is not convenient to disclose some insider information here. I will consider writing it separately in the future. An article.
5. Jump out of the website and build a website! (The key point in this article)
Break out of the circle of conventional websites and get out of the mental confinement of established websites. Look at the website with a unique perspective and use the website as one of the tools. Cleverly use all local websites and forums to publish event information, such as local Baidu Tieba, forums, news websites, including win-win cooperation with your competitors. The local QQ group collects event personnel and so on. Offline promotion, flyers, posters, etc. Including making full use of local media, television stations, radio stations and newspapers. Local media like to participate in and report on some good events.
6. Break out of the established profit model
There are many profit models for local websites, which are not limited to online tutorials and models. Take Loudi Renjia.com as an example: Because this website attaches great importance to home decoration information, a group of decoration owners have gathered on the website. Therefore, organizing group buying meetings and offline activities for decoration are good ways. Including local ticket sales commissions (movie tickets, concert tickets, travel tickets, etc.), including local companies and merchants who are worried about the negative news impact of the website and regularly pay protection fees to the website. Haha, this kind of insufficiency is a bit like killing the goose to lay eggs, which will affect the reputation of users and is not recommended here. I have never used this site, nor do I plan to use it.
7. Activities are the magic weapon for the development of local websites!
Activities are a magic weapon for the development of local websites. Activities have the following benefits:
The first is to gather popularity, expand the momentum of the website, and increase the visibility of the website!
Second, activities can earn profits and allow the website to develop sustainably.
Third, activities can unite merchants and enterprises to win support from enterprises and merchants and bring advertising revenue.
Fourth, the event can form a virtuous cycle and guide participants to promote word-of-mouth!
Fifth, it can improve the webmaster’s organizational and planning abilities!
Complete text, handwritten by the webmaster of Loudirenjia.com www.738s.com
The personal space of the author jinshi. This article only represents the author's views and has nothing to do with the position of the webmaster.com.