How can local news websites break through the bottleneck of development? According to the author’s experience, they must work in the following two directions. One is to establish an authoritative media image, and the other is to base on local regional advantages! Why do you say this? Let’s start with the current situation Let’s talk about the current development status of news media websites!
As larger websites such as Qianlong.com, Dongfang.com and Beifang.com continue to undergo restructuring, local news websites have also ushered in the spring of their own development. With the development of today's network technology, the transformation of traditional media has There is no need to delay, but after traditional media turned to the Internet, they found that online news portals are everywhere, and they basically have their own territory. It is very difficult to leverage these news portals, so most traditional media will move to local areas. Portals can save the country through local efforts. Take Zhangjiajie News Network as an example. In just three years, its revenue has exceeded that of Zhangjiajie Daily, which has decades of history. This shows how attractive the development prospects of local news websites are. people!
Most local news websites are transformed from traditional media, so these websites can rely on the authority of traditional media to provide a full range of Internet services for the urban areas where they are located, and these news websites can also break through the limitations of traditional media. , can interact with users, and open shopping, gaming, dating, and recruitment channels at the same time. On the one hand, it can attract a large number of local members, and on the other hand, it also provides multiple ways to make money for the website! This determines the local news website The future of development is unlimited! However, we must face up to the current difficulties faced by local news websites!
Dilemma 1: Local news websites are not news units, but a company or enterprise that needs to make a profit. They mainly rely on Internet technology to integrate news, so that they can gain many news readers. Currently, people generally go to some portals to read news on the Internet. website instead of going to local news websites first. Therefore, if local news websites want to achieve greater development, they have to face competition with portal websites!
Dilemma 2: The main employees of local news websites are from traditional media. Compared with commercial websites or portal websites, the technology is far from their level, especially in technology planning, technology research and development and technology. Supported by several aspects, the construction of many local news websites is still based on the idea of running newspapers and cannot keep up with the pulse of the advancement of online media. Therefore, this aspect also confuses local news websites!
Dilemma 3: Because the Internet itself carries media attributes, especially the continuous development of Weibo, blogs and forums, individuals and the Internet have been integrated, so those portals with these attributes are sometimes better than others in news dissemination. Government media have more advantages, and some portal websites can even have fierce ideological collisions with local governments, so many local news websites do not receive support from local users!
So how to break through these difficulties? As I said at the beginning, we focus on two directions. One is to establish an authoritative media image and build local key news websites into local news brands through the influence of traditional media. For example, Hunan Red Net has established many sub-brands under its umbrella, such as Red Chili Pepper and People’s Voice, etc. These have greatly expanded the influence and popularity of local news media!
Another direction is to rely on regional advantages. In terms of international public news, local news websites cannot naturally compare with portal websites, nor can they compare with commercial websites in terms of entertainment, games, and shopping. However, in terms of the authority and authority of local news, In terms of credibility, because of the background of the local government, which is the geographical advantage in the traditional sense, coupled with the favorable conditions of the Internet and the support of the local people, it also takes up the people and people. With these three things, it is impossible for local news websites not to develop. possible!
Developing from these two directions will definitely break through the development dilemma of local news websites, and even trigger an Internet news media revolution, thus truly forming the fourth media! Source: http://www.99g5.com/ slimming drug rankings A5 original first release, please keep it for reprinting.
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