Yesterday Baidu updated, and the Hefei SEO blog was hacked due to a complete revision. Now the website snapshot has gone backwards, but the site can still find the homepage. The situation is not serious. Xiao Wu believes that it will be restored soon. Now let’s get back to the business. Many of my friends are new to SEO, so what details should we pay attention to when optimizing the website?
1. Avoid keyword stacking
Many novice friends are crazy about adding keywords in order to increase keyword density. Although the keyword density finally went up, there was suspicion of accumulation. This still did not achieve optimization. We only need to maintain the keyword density at 2%-8%, that is, Yes, but if the keywords are not reached, just stay within this range. Don’t pursue it deliberately and add keywords blindly. The same is true for website descriptions. We need to insert keywords reasonably into the description. Generally, keywords only need to appear twice, and they are generally guaranteed to be within 200 characters.
2. Content is original or pseudo-original
Content is king, and the quality of website content is very important. Many novices collect content in order to increase inclusion, which may eventually lead to the website being K-rated. Therefore, novices should try their best to add some original articles in the early stages of building a website, or pseudo-original articles can also be used. . Although we are indeed tired when updating content, it is a very happy feeling when we find that our website rankings have improved. If you really don’t have time, try your best to write an original article.
3. Creation of website map
Many novices will ask why my website content is not included. So I would like to ask, have you established a full site map? To guide the spider to dig deeper into the website content? There are two main formats for website maps now, .xml or .html. As for how to make a website map, there are many tools on the Internet, such as small crawlers. After the website map is made, we can submit it to relevant search engines. The map here is mainly for Google and Yahoo. Baidu's role is relatively small, but it can still be submitted in html format.
4. Simplification of website URL
Many novices tend to ignore the optimization of website URLs when building websites. When you open many novice websites, you will find that many articles have deep content links. In fact, for a small website, generally only one layer of subdirectories is enough. If your website has a lot of content and many categories, it is best not to exceed three levels. The URL of the website should preferably be in the form http://www.xxxx.com/xxxx/xxx.html . This is required. Of course, there is also the staticization of the website. If the server does not support static flowers, we can make it Pseudo-static form, there are many tutorials in this area on the Internet, you can refer to it.
5. Website images and JS
In order to beautify the website, many novices put a lot of pictures on the homepage, and some even use Flash for the entire site. It is difficult for search engines to identify these, so we should add corresponding comments when calling pictures, Flash and Js. , that is, the application of ALT. This is beneficial to search engine optimization.
The above are some experiences accumulated by Hefei SEO in daily operations. I hope it will be useful to novice friends. Due to limited time, there is still a lot of content that has not been explained. I hope you will understand.
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