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SEO optimization has become a secret of website construction. Nowadays, customers are becoming more and more aware of online marketing and pay more and more attention to the performance of the website in search engines. In this article, Liu Xiu combines many years of SEO project experience. And website construction service experience, share the SEO optimization strategies I use when helping client companies build websites.
1. URL standardization and normalization
Staticization (whether it is pseudo-static or generated pure static) is already something that most people can do, but standardization is still ignored by many people. For general enterprise websites, Liu Xiu’s usual approach is to Plan the URL of the website in advance, usually as follows:
front page/
Company introduction page/about/, subordinate pages such as corporate culture/about/culture/, development history/about/history/, and so on.
Company services/service/
Company case/case/ Content page/case/1/
News Center/news/ Subordinate Page Company News/news/company/1/
Contact/contact/
The above is the general URL structure plan of Liu Xiu's corporate website. The suffix URL format such as index.php has been removed from the URL. The purpose is to make the website's level shallower and gain higher weight.
2. Tree-like and mesh-like website structures (internal links)
Website structure and internal links refer to the same thing, which are the correlations between website pages. The correlations here are tree-like and mesh-like in a broad sense. For the page level, it also needs Considering the originality, uniqueness, updateability and other factors of the page content, here I will only list several commonly used internal link methods to illustrate.
2.1 Breadcrumb navigation
The role of this navigation is very critical to the SEO optimization of the website, so that search engine spiders can completely crawl the entire site content. Navigation should be in the form of text links instead of pictures, Flash, js and other search engine spiders that are easier to understand. Poor form, good breadcrumb navigation can make the structure of the website clear.
2.2 Links to upper-level and lower-level pages and links to related categories of related pages
This is how mesh links are implemented. At the same time, the issue of "degree" of internal links must also be considered (this issue is more complicated, Liu Xiu will talk about it in detail in the next article), taking care of user experience and browsing efficiency, and using hyperlinks to link the website. The contents are naturally interspersed together.
2.3 Appropriately use the latest articles, number of clicks, page execution time, etc. to keep the page updated.
Fresh content is more likely to win the favor of search engines. This is more effective for Baidu. It is also a little SEO optimization tip that everyone can use common sense.
3. Do page-level optimization
Page optimization is the basis of SEO optimization. The website built by Liu Xiu also attaches great importance to these aspects. The main points to consider are the following:
3.1 Use a unique H1 tag for each page and use other H tags reasonably
Almost everyone has noticed the use of H1 tags, and also pays attention to the use of other H tags, which can make a page more hierarchical and allow search engine spiders to index content faster and more conveniently.
3.2 The use of alt tags and title tags, the tags must be closed
Almost everyone knows that alt tags are used for pictures, but the usage of title tags for links is more subtle. Liu Xiu usually adds it to the truncated title. This can avoid invalid clicks by users. It is not recommended to use it as a keyword. One way of density. At the same time, some common tags such as br, img, hr, etc. should be closed. This is also in line with w3c standards and makes the page more standardized.
The above are probably the key points of SEO optimization that Liu Xiu considered when building the website. I hope you can correct me if there are any mistakes. My QQ is 18056005922. It was first published on Liu Xiu Studio website liuxiu.org. You are welcome to reprint.
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