Recently, a friend from Guangzhou asked how the company's Internet marketing strategy should be implemented? How should it establish its own Internet marketing system? So how can one quickly establish an Internet marketing system that suits one's own enterprise?
Because of the high-speed popularization and application of the Internet. In the past few years, people mainly obtained information from television and print media, while the Internet was known as the fifth media for obtaining information. However, in just a few years, this situation has indeed undergone amazing changes, and the Internet has become In addition to television media, the second media is likely to surpass television media in the next few years and become the main channel for people to obtain information. The diversity and comprehensiveness of the Internet have made Internet marketing a focus for many companies. Under such circumstances, CEOs of small and medium-sized enterprises with certain vision are thinking about how to use corporate Internet marketing to enhance the competitiveness of their companies, and integrate Internet marketing into their corporate marketing strategies from a strategic perspective, so as to Achieve the goal of rapid development of enterprises with the help of online media.
1. Corporate decision-makers give full support to online marketing
A reform at the strategic level will surely affect all levels and departments of the entire enterprise; if the decision-makers do not have a comprehensive and scientific understanding of online marketing, they are likely to become resistance to the company's use of online marketing as part of its marketing strategy, especially for some People who know nothing about corporate online marketing are saying every day that online marketing is ineffective, or that online marketing is a virtual person. If these people cannot show him actual successful cases, he will be very reluctant to approve and cooperate. Therefore, we have to What the decision-makers need to understand is the function of corporate online marketing thldl.org.cn, what benefits it can bring to the company, what benefits it will bring to him, and how to implement it correctly.
While chatting with a client a few days ago, the client said that he was watching TV and reported on a prostitution gang that used the Internet to carry out related activities and made millions. In contrast, our company should indeed feel ashamed. We have formal licenses and business permits, higher-quality employees than them, and much richer funds than they do, but we have failed to make good use of the Internet as a carrier. and platforms create wealth for enterprises.
In order to allow more leaders to have a deeper and more scientific understanding of corporate Internet marketing, we have launched an "Operational Internet Marketing" training course. The course starts from the strategic level and comprehensively helps corporate decision-makers understand Internet marketing and Internet marketing from a strategic perspective. How to implement enterprise network marketing.
2. Integrate online marketing into the enterprise organically
Internet marketing should be organically integrated into the enterprise, rather than a separate Internet department existing alone. Departments that exist outside the corporate entity are less useful. For the online marketing system to be organically integrated into the enterprise, it needs to fully cooperate with other departments to integrate and promote each other. Therefore, a series of scientific online marketing communication training is conducted for all employees of the company, so that all employees can understand the company's online marketing and provide suggestions and suggestions, so that the tide can lift all boats.
As long as enterprises can pay attention to and solve the above problems, then it is not that far away to establish a set of Internet marketing strategy system suitable for the enterprise itself.
3. Hire professional online marketing consultants and planning agencies as external brains
Why do we do this? Because as a business organization, it is impossible for an enterprise to understand Internet marketing like an Internet marketing agency. If you rely solely on your own limited Internet marketing knowledge, it will be difficult to establish a scientific and reasonable Internet marketing strategy system. If you hire a professional Corporate Internet marketing consultants and planning agencies participate as external brains and provide professional guidance. In this way, enterprises will avoid many detours and save a lot of costs when establishing an online marketing strategy system.
4. Form scientific and reasonable systems and processes
When many business executives communicate with me, they have a common worry: We don’t have suitable network-related talents, how can we carry out effective network marketing? At present, there is a very lack of professional network marketing communication talents in China, but we should also see that we What we need are executives, not high-end talents who can make strategic decisions for us. The formulation of the enterprise's Internet marketing strategy system is completed by the enterprise's decision-making level and Internet communication experts, and what the relevant personnel we recruit need to do is execution.
Once corporate online marketing communication is broken down into detailed positions, the work of each position will be very simple and clear, and easy to assess. The author will give a simple case of online promotion: making friendly links with other websites. It's simple. As long as you contact other websites through emails, phone calls, etc., and arrange scientific and reasonable negotiation and communication processes, language, etc., even a junior high school student can do it after a few hours of training.
Based on the standard of establishing links with 5 websites every day, you can establish links with more than 1,000 websites in a year. Each linked website will bring you one visit per day on average, and your website will have more than 1,000 visits per day. Visits (of course, it turns out that not every link can bring one traffic every day, friendly links are just the basis of the basics of Internet marketing). Therefore, many people complain that employees of IT companies are sometimes IT migrant workers. This is indeed true. IT companies are not as advanced as outsiders imagine, and all they need to do are very detailed and simple tasks. Even satellites are made up of small parts. Those who assemble these parts do not need to be academicians of the Academy of Sciences. Only high-end talents are required to conduct research and development.
At this point, companies should understand that corporate online marketing is not as unattainable as we think. The online marketing strategy system is composed of links that can be done by people who do not require much professional knowledge. Yes, when you can get every link in place and it is suitable for the company itself, then the system will slowly take shape.
Therefore, enterprises only need to recruit network marketing talents reasonably, plus later professional training, as well as scientific and reasonable strategies and systems, to get a strong professional network marketing team, and the lack of any one in this team will not affect It will affect the operation of the entire team, and other personnel can be recruited at any time to make up for it.
The efficiency and science of modern enterprises lie in breaking down originally complex processes into simple processes. Welcome everyone to communicate with me on issues related to the implementation of Internet marketing strategies in the Guangzhou Internet Marketing Blog: http://jason.a1ie.com
author blank check personal blank