Search engine optimization, how to operate it, many people may find it difficult!
In fact, I think optimization is not a technology. You can just understand it as a strategy, or a method. Here, we will tell you the optimization method in the simplest way.
1: Keyword analysis
To do a good project, you must discover marketing color words.
Words should not be overly popular, for example, moving company, if the word is very popular, optimization feasibility is poor.
Such words should be analyzed carefully. It’s hard for moving companies to rank. We should abandon this word.
What are good words? Taking Beijing as an example, it can be optimized according to more precise regions.
For example: Chaoyang Moving Company, Haidian Moving Company, etc.
Can be more detailed: Shangdi Moving Company, Huilongguan Moving Company, Xisanqi Moving Company, etc.
Such words are marketing words, words that customers are searching for. And there’s less competition.
Summary: If words are overheated, you can consider subdividing words. The market value will be greater and implementation will be easier.
Keyword analysis is the early stage of optimization
Second: SEO technology optimization
With the above words, optimize the column layout around the above words to ensure that search engines are easy to crawl;
Code tag optimization, highlighting optimized code;
Path optimization, clear paths, easy to crawl by search engine crawlers;
Reduce code weight and reduce page noise;
Website map optimization, talking to search engines
Summary: SEO technical optimization is fundamental. Through tutorials or summing up experience yourself, you can achieve internal optimization and perfection.
Technical optimization is the mid-term SEO.
Third: Content Optimization
Content optimization means that the website must have substantive content.
Ensure the quality and quantity of content. The more quantity, the higher the quality, the better.
Try to be original or pseudo-original, and do not collect articles.
In addition, please note that the following areas contain key words: article title, beginning and end of paragraphs, and content
Summary: Good content attracts readers and attracts search engine crawlers.
Content optimization is the post-SEO stage.
Fourth: Link optimization
Link optimization, including internal link optimization and external link optimization, aims to increase the weight of the page, induce search engines to crawl, and increase the weight of the linked page.
Internal links: can be delivered through fixed navigation, maps, related articles, and tags;
External links: External links can be delivered through blogs, forums, posts, and soft articles.
Summary: Links are the foundation of search engines and run through the entire project. No matter how search engines change, links are inseparable.
Unless you don’t call a search engine, of course, it’s impossible
content optimization for seo projects always
The above is a summary of my six years of optimization. Hope this helps everyone, especially newbies!
Thanks to Desert Black Eagle for your contribution