Hello everyone, I am Ah Heng. Today I will share with you the QQ group mailbox promotion method. I will explain and analyze in detail my usual experience in using QQ group mailbox promotion. I hope it will be helpful to everyone and can be extended to more and more flexible ones. promotion method.
Speaking of QQ promotion, this is a must-talk promotion method in the online promotion industry. Generally, QQ promotion mostly refers to QQ group promotion. With the improvement of QQ products now, netizens’ browsing awareness has increased. In QQ groups, The promotion effect is worse than other promotion methods. QQ currently has a greater impact on advertising, so it is becoming more and more difficult to use QQ to promote, and the effect is getting worse and worse.
How can we use QQ to better promote the website (product)? How to easily make promotional information visible to netizens? At present, Ah Heng thinks that the best way is-"QQ group mailbox (QQ group mail)".
"QQ group mailbox" is an additional function of QQ group. When you post emails in the QQ group mailbox, every group member can receive them. In the same way, if there are group emails in the QQ group you are in, you can also see them. And whenever there is a group email, QQ will pop up to remind group members. We can definitely take advantage of "one email can be seen by N number of people" and "new email pop-up reminder". These two attributes are used for promotion. With these two attributes, the effect is a hundred times stronger than ordinary mass mailing.
Of course, we often see advertisements in QQ group emails in daily life. Now many people are also using QQ group mailboxes for promotion, but if you encounter QQ group email advertisements, will you read them? I believe that more than 80% of users will not read it. So how can we get more than 80% of users to see your ads? Don't be impatient, just listen to me slowly...
Detailed operation of "QQ group mailbox promotion"
1. Register a few QQ accounts first. The specific number depends on your requirements, but the minimum is 1.
2. Add QQ group, quantity: more than 20, total members not less than 1,000, the more the better.
Tips for joining groups: Find some QQ groups related to your website (product). At least most of the group members are the user groups targeted by your website. And the more people in the group, the better, and the higher the level, the better. We don’t need to pay too much attention to the activity of the group. For example: your website is a local website, mainly targeting local netizens. Then you can use the QQ group query keyword function and use your place name to query the QQ group. On the query results page, there are sorting methods "by highest number of people", "by most active", and "by highest level", and make corresponding selections. That’s it. Add slowly one by one, don't be impatient.
3. Prepare website resources
Generally, joining a group cannot be approved immediately, and you have to wait for about 1 day. At this time we should prepare promotional materials, which is also the most important step in our use of QQ group email promotion. How can I write so that more people can see it? Several characteristics should be grasped: 1. Use as few advertisements as possible in promotional materials to make users feel that your article does not look like an advertisement. 2. Solve the needs of users. If any product cannot solve the needs of users, then this product is a failure. Only a product that can meet user needs is a good product. The same goes for our promotional materials. We study your user needs and reflect them in our promotional materials. (Since this item is relatively important in promotion and has a lot to explain, I will write a separate article to explain it in detail, so I will not explain it here.)
4. Send group emails
Our group is almost full. Now start sending promotional materials, enter your QQ mailbox, and send group emails one by one.
Sending tips: Don’t keep “pasting” and “sending” all the time. The QQ group mailbox blocks advertisements. If you keep sending the same content, you will be prohibited from sending it. So when sending emails, slightly change the content every time you send them, and use a different title for each email (do not deviate from the theme of the promotional material). Every time you send an email, pause for a while (you can chat in the group at this time and remind group members to check the group email), and then continue sending.
Ah Heng’s experience: The interval between sending each letter should be greater than 30 seconds, and every 4 to 5 letters should be “rested” for a while, not less than 1 minute.
5. Return sending
Don’t think it’s enough after sending an email. You must pay attention to “maintenance” and insist on sending it regularly. Don’t send it too frequently. Just send it once every few days. The most important thing is that QQ group mail has a comment function. You can "comment" again, and it will be updated every time you comment on a message similar to this one.
Ah Heng wants to say
The effect of QQ group email promotion may be more obvious, and it is more real-time. Maybe it will be effective if you promote it at that time, but the most important thing is your "promotional materials". Anyone can easily complete these operations by joining a group or sending an email. The only thing that will have an advantage is your promotional materials. If your promotional materials are well written, you will be successful.
And when it comes to promotion, don’t be impatient. As I mentioned above, everything will go through a process, so be steady and keep your “heart” steady. Many promotion novices want to achieve results quickly, resulting in failure to achieve results. So be steady and quiet.
Internet name: Ah Heng, who advocates "the combination of website planning and SEO, not SEO for SEO's sake".
Founder of Venture Capital Information Network ( www.vc9.org ).
Thank you Ah Heng for your contribution