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QQ is well-known to Chinese netizens. It is not an exaggeration to say that everyone has one account. Many people have several accounts, which creates a large user group. Internet promotion through QQ groups has become a popular choice for everyone. A channel that promoters cannot miss. Here, let Wang Dajun share with you his experience in QQ group promotion.
Through QQ group promotion, you first need to have a group, which is also the basic condition for QQ group promotion. There are two situations here:
1. Join the QQ group created by others
When we get involved in an industry, we all need to understand the industry. Joining an industry group is the best way, because here, there will be many industry seniors to communicate, and it is also convenient to seek cooperation. As an Internet marketer, it is normal to join more than 30 industry groups (this is also the basic requirement for teacher Jiang Likun to recruit core team members. For this reason, I started to join groups crazily, so I learned that each QQ account has one day You can add up to 20 groups), and choosing the target group correctly is also the key point of QQ group promotion.
There are a few things you should pay attention to when joining a group:
1. Generally do not join groups with too few members. Such groups are not popular, or internal groups are not open to the public, which is meaningless to you.
2. Don’t join inactive groups. Although there are many people in the group, no one communicates with each other and there are no activities, so it is of no use to you.
3. If you don’t add homogeneous groups, no matter how many groups you add, those few people will always be active. No matter how many you add, it will be the same as adding one.
4. General groups are usually not open to the public and need to be verified. The higher the quality of the group, the higher the threshold. Before filling in the verification information, you need to know something about the group and fill it in in a targeted way to make the group owner feel your sincerity. .
5. After joining the group, you must develop the habit of reading the group rules, modify your business card in time, and act according to other people's rules when in other people's territory. As a promoter, you should always seize promotion opportunities and incorporate your promotional information naturally. In the group business card, you should also remember to add a symbol that is helpful for ranking in front of the group business card (usually just add a space). When others can see you every time they go online, you should know what it will be like. Publicity effect.
6. Don’t post ads directly when you first join the group. This is the most disgusting thing. Moreover, users are now immune to this kind of scrolling ads. It has no effect and can only be replaced by the administrator’s kick. The contempt of the group friends. The correct approach should be to maintain a certain degree of activity in the group and communicate with group friends frequently. Only by shortening the distance between each other will group friends have a sense of trust in your promotion. When you become an active member of the group, If you occasionally post an advertisement, the group owner will be reluctant to kick you. If you really don’t have time to interact in the group, then at least you have to pop in frequently. For example, I use the ten minutes before going to work every morning to say good morning to my group friends.
2. Build your own QQ group.
Just like the popular saying "I decide my territory", promoting in other people's groups is definitely not as effective as your own group. This is due to the authority of group owners and administrators in the group. Just like what teacher Mou Changqing said: "The link sent by the group leader is sharing, and the link sent by the group member is AD. So everyone should build more groups. Building QQ groups is the second homework task given to us by teacher Jiang Likun. I was more excited about this task because the first article I wrote since I started studying Internet marketing, "How to Judge the Quality of a Domain Name and the Relationship between Domain Names and SEO Website Optimization," was recommended by teacher Jiang Likun on a forum and became the highlight. For me, a novice who has just started, it has greatly increased my confidence in writing more and practicing more. I would like to express my gratitude to Teacher Jiang Likun again.
No, I digress when I get excited. Let’s get back to the topic. Some newcomers may say that my QQ level is not high enough to create a group, or that my QQ can only create one group. Wang Dajun will tell you a secret that everyone knows, that is To join a VIP membership, an ordinary account requires level 15 (that is, one sun) to create an ordinary group of 100 people, while a VIP member with level 4 (that is, one moon) can create four advanced groups of 200 people. If you have been a member long enough to upgrade to VIP6 level, you can create a super group of 500 people and four advanced groups of 200 people. Here, Wang Dajun reminds everyone that it is more favorable for everyone to pay the membership fee on an annual basis. If I remember correctly, it is 10% off for paying through online banking and 8.2% off for paying through Tenpay.
When setting up a group, pay attention to a few points:
1. When conditions permit, building more high-level groups with a large number of people and a large scale will give people the feeling of being more powerful and authoritative. At least that's what many people think.
2. Name the group in a targeted way. For example, my group is named "Internet Marketing Elite Tribe". I believe everyone should understand the positioning of the group when they see this name. I welcome everyone to join my QQ group: 120973316 to exchange ideas and experiences on Internet marketing. But there is one thing. I hope that friends who join the group can have a better user experience, so I will only post scrolling advertisements. Friends who don’t like communication and reciprocity, please avoid it.
3. Pay attention to the ratio of men to women in the composition of group members. As the saying goes: "If men and women are matched, the work will not be tiring." This truth is as true as gravity. In QQ groups, female members have enough appeal, or at least enough attractiveness.
4. Recruit a few responsible administrators. The power of one person is limited. This is a necessary condition for the group to maintain healthy and active development. Regarding this, Wang Dajun has an implementation of voting for administrators in the group. The idea of a elimination system for the last place is hoped to mobilize the activity of the members. The effect will be shared with everyone after verification. You may follow Wang Dajun's online marketing blog, or you can try it yourself.
5. Keep the group active so that members will have a sense of belonging and trust in the group. Lay the foundation for future promotion. This also reflects the importance of points 3 and 4 above. It is necessary to organize more activities within the group to allow better interaction between group members.
QQ group promotion is also a long-term brewing process, and long-term interpersonal relationships need to be established in the group to achieve good promotion results.
1. Whether you are joining a group or creating a group, you should first establish a relationship and then promote it. As mentioned above, show up frequently and communicate with group friends frequently.
2. The same promotional information will only be sent once a day. It will also annoy you if the same and unnecessary information always pops up. And it can easily cause public outrage. If it is someone else’s group, then you won’t be able to stay any longer.
3. It is best to use the default fonts and colors, which should at least be comfortable to read. I remember seeing an advertisement posted by a man. There were not many words, but the screen was not finished, and the colors were colorful. I felt dizzy after seeing it. How can such promotion not be offensive?
4. Try not to post rigid advertisements, but integrate marketing promotion into daily communication. Natural implantation is the easiest for people to accept.
5. Make reasonable use of group names and bulletin boards, but only group owners and administrators can operate these, so you should create more groups yourself or serve as administrators.
6. Make reasonable use of group emails. I feel this is a very effective method in QQ group promotion. The reason is that when group members are not online, they will receive this email reminder when they come online again, and this email will last for a long time. It is kept in the QQ mailbox of the group members, but the disadvantage is that it must be a group with the group mail function enabled. In addition, Wang Dajun reminds group owners and friends that the entrance to setting up group emails is in the QQ mailbox, not in the QQ group. I would also like to remind everyone that you should send an appropriate amount of group emails, otherwise the TX official may consider it as sending spam and lock your group sending function. This also includes reports from group friends. This is when your interpersonal relationships are tested. .
7. Make reasonable use of group space functions, such as group forums, group sharing, and group voting. All are excellent ways to promote. In an era when QQ users are highly immune to rigid scrolling real-time advertisements, we must adapt our promotion methods to achieve a certain effect.
Unconsciously, I have written more than 2,600 words, and it is already 2 o'clock in the morning. It seems that the difficulty in writing an article lies in the idea, not the number of words:). I will discuss the QQ group promotion with you here first. It may not be exhaustive. And some have yet to be verified. Everyone is welcome to discuss and research together.
The first address of this article is Wang Dajun’s Internet Marketing Blog: http://www.wangdajun.net/post/5.html
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Thank you Wang Dajun for your contribution