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This article follows "SEO Future Development Trends". Because there was indeed a lot of content shared on the 28th, I will put forward some of the main ones and share them separately. What I mainly share this time is the regular operation process of SEO. I think it should be able to solve the re-understanding of SEO by webmaster friends to a large extent.
In the process of website SEO operations, including myself, I have encountered many bottlenecks. Including if I add keywords, what else can I do for this website? Should I dig more keywords and do more long-tail traffic? Slowly, when I actually worked as a full-time SEO for the company, I found that my knowledge was far from meeting the SEO needs of the website itself. I have also met many friends who want to find the SEO operation procedures of experts on the website to see how the experts operate a site. Well maybe you can find out today.
First of all, I think that for a website that wants to operate SEO, an analysis report of the website must be indispensable. As for how to analyze a website, I won’t go into details here. At least we have to write the structure of the website, external relevant data of the website, updates to the website itself, links within the website, etc. into our analysis report for our next operation and modification; of course, just look at SEO Our own website will definitely not work. We still have to do some search and analysis on certain keywords. Including our competitors' websites, I have repeatedly emphasized that when we do SEO, the real meaning is to surpass the top ones, so that we will have the opportunity to appear on the home page.
In other words, the first step is actually to diagnose the website, including forming a report on your own website and the sites of your bidding competitors, and finally come up with an SEO plan. (This is the most important)
After having a preliminary understanding of the website, the next step is to reasonably optimize the interior of the website based on the SEO plan we made in the first step. Tips: When building a website, you must first build an internal website and then external links. There is no need to build external links until the website structure and internal link system are well established.
The analysis and mining of keywords on our website are also completed in the second step. Here I would like to give you a little suggestion. If you are helping other companies to optimize, it is best to communicate more with customers when selecting keywords. In fact, we are laymen in different industries. What we can do is to help companies delete and select through some keyword selection techniques. If we can combine the user's own awareness of the product, the subsequent effects of the selected keywords will be will be better.
The most important point in the second stage is how to plan the content of our website. In fact, this is quite important. Everyone must not have the idea that there will be good rankings without updating. That is unrealistic. No matter how high your website weight is, if there is no new content to feed the spider for a long time, I think even if it has weight, it will only be temporary.
The next step is to create external links to the website. This is also a step immediately following on-site optimization. For example, we need to submit our website to search engines to include it, exchange friendly links, etc. In fact, this is the biggest headache for friends who have no ideas to operate SEO. Here I will give you a small tip:
We must rely on strategies to truly improve the external links of our website. Let me tell you how to create external links for my blog. Friends who often follow me should know that my operation is actually soft article promotion. So what does this have to do with our strategy? I will analyze it for everyone, because the main content of my blog is SEO. At that time, I considered what kind of places are the most popular places for SEO webmaster friends, and the threshold is not too high. At that time, I thought of Webmaster.com, and I went to see how to make my articles appear on its homepage. If you want to collect pseudo-original content, you will definitely not be able to do it, so you have to write it yourself. As a result, I tried it, and I found that in one situation, the weight in Baidu's mind was not high. But its user attention is very high. As long as the content you share has a certain content, you will get a great chance of being reprinted. To a certain extent, everyone is helping me build external links.
When doing online promotion or website SEO, we must consider strategies. Your hard work of posting external links from morning to night may not be as high as the quality of someone else's article. It is generally not particularly difficult to maintain a balance with words that can be improved by performing reasonable operations.
The last item is what I think is the most important: later observation and data analysis of the website. I also mentioned before that when we were selecting keywords, no one could say that this keyword would have the best effect. We also did not dare to say that changes in the design and structure of the website would definitely improve user conversions. Rate. Because everything has to be tried before we know, what is the basis for us to make further modifications? That is the relevant data summarized by our operations in the past few months. We can make some summaries through cnzz and the backend of the website.
As an SEO person, the most important thing is to always pay attention to changes in search engines. This is also what we must do well in dialogue SE. How to maintain the ranking of your own website is very important. Without ranking, no matter how well-designed your website is, it will be useless to customers; and we still have to talk to users. The same goes for the structure of the website. It doesn’t mean that it cannot be changed once it is decided. I have observed voting on some websites (such as ZAC blog) that there is a voting option on the homepage of his blog. The main purpose of doing this is to better understand user needs in order to better optimize the website.
This is the basic process of website SEO optimization. The EM Internet Marketing Salon has more to share. I will also write it out in the form of an article next time. Thank you for your attention.
Please indicate that the reprint comes from He Tao’s blog: http://www.nb-seoer.com/post/144.html
Thanks to He Tao for his contribution