It has been more than seven years since I learned how to build a website and then started to operate my own website. I can say that I am not up to par in terms of technology. I only know a little bit about it, but I still have my own set of opinions when it comes to website operation.
I started making my own website in April this year. It was just a hobby and I built a Texas store network. It is a supply and demand information website for my Texas. It has been half a year since it was officially launched. Although it is not long, But this is enough for me to realize the hardship of being a personal webmaster. Individuals who build websites do not have the support of human and financial resources, and most of the traffic can only be obtained through search engines. So far, the main keywords of Dezhou Shop Network are second only to large local portals, which is an ideal result.
I wrote this article just to summarize my own experience and lessons, and hope that webmasters who have had the same experience can communicate with each other.
Individuals operating local websites start from the following aspects:
1. Website positioning
Website positioning is very important. What kind of website do you want to make? What kind of information does the website provide customers? Is such a website competitive in the local area? All other factors must be considered.
2. Customer experience
Customer experience is the most important thing in building a website now. The quality of the customer experience is directly related to the future of the website. How to improve the customer experience is actually a few simple aspects: beautiful website design, high practicality of information, and layout of sections. It's reasonable. As long as customers can quickly find what they need when entering the website, this is enough.
3. Search ranking
Personal webmasters who build local websites mainly rely on search engines to drive traffic. A good ranking will allow you to have more traffic, which can be converted into money. Keyword ranking gives many webmasters a headache, especially since Baidu has been making adjustments recently, which has caused the keyword ranking of many websites to be unstable, fluctuating high and low. The same is true for my Dezhou Shop website, which dropped from 21 to more than 700. name, but don’t worry about it, as long as you continue your usual work, don’t make major changes to the website just because the keywords are missing. This is a wrong approach. As long as you insist on updating and maintaining, the ranking will come back soon. .
4. Investment promotion for advertising space
The income of local websites does not rely on affiliate advertising, but on the advertising of local companies. In fact, the traffic level of local websites does not have a great impact on customers' advertising, because the number of people surfing the Internet varies greatly from place to place. Just like our local operation, A large portal with more than ten years of experience has more than 2,000 traffic a day. There are many techniques to get customers to advertise. If you have strong social skills, it goes without saying that you will definitely be able to attract many customers. If you can't say it, then Work hard on the website, and don’t leave the advertising space empty first. That way, even if a customer wants to advertise, it will not work if there is no advertisement on your website. You can make a picture advertisement for the company or enterprise of your relatives and friends. This is actually a scam. When a customer comes to your website and sees someone placing an advertisement on your website, the first thing he feels is that this website must be good.
That’s all about website operation. In fact, it’s a very simple issue. Many webmasters may understand it, but it’s not a simple matter to actually do it. To be a good local station, you must be diligent and studious, and accumulate more experience. Another very important point is not to sit in front of the computer all day long, but to make more friends and practice eloquence. If you are stupid, how do you contact customers? Taking the initiative is always a hundred times better than having customers come to your door! Haha~
I am the webmaster of Dezhou Shangpu Network ( http://www.dzspw.com ), QQ: 20408995, you can join me to communicate and learn together! Welcome to reprint, let me talk about it here, I hope some people who collect articles Friend, please be moral and don’t block the .com behind the URL. Thanks!
The author's personal space when returning home at night in the city