With the development of the Internet to this day, it can be said that people have already done all the topics that can be done. Judging from the current market and policy conditions, the living environment for individual webmasters is becoming increasingly severe. For example, the launch of Baidu Wenku has taken away the share of many model websites. What kind of website should an individual webmaster do now? I have written an article before about "What website is the most profitable for an individual webmaster?" After it was published in CHINAZ, it resonated with many webmasters. Today I would like to share with you the operation of local websites.
I think that in the current Internet environment, running a local website is a way out for individual webmasters. Because for local stations, firstly, the pressure of generating traffic is smaller than that of generating traffic; secondly, local stations can easily combine with entities to produce a more realistic profit model; thirdly, once local stations develop, The reliance on search engines is relatively small, so old and new webmasters may wish to consider this idea.
So how can you make your local station famous? The following is an example of the author's operation as an illustration, and I would like to share with you my experience in operating a local station.
1. Columns and content
The column setting of local stations must be concise and highlight the theme. Set up columns according to the theme of the website and the resources at your disposal. Do not be greedy for everything. Many webmasters accidentally become local portals when they start local stations. They are ambitious at the beginning, but After doing it for a while, I found that I couldn't do it, so I gave up. This is a positioning issue. Individual webmasters must learn to be a "small website" and seize a few points to become more refined and specialized. From the beginning, Home Decoration Network was positioned to provide ordinary people with cheap decoration materials and information about decoration companies. The content of the entire website is centered around this point.
In terms of content construction, team members were initially mobilized to collect relevant information from local newspapers and magazines, organize it and publish it on the website. After the basic data was ready, that is, after making the website look like what it was, let the business Members go to related companies one by one and release information for them for free. Judging from the results, many companies are willing to do it. After all, it is free, haha. In this way, the initial content problem is basically solved. However, it should be reminded that before running a business, you must enrich the content of your website and cooperate with some technical operations to make the website look formal and grand. Necessary documents must be prepared to increase customer trust.
2. Promotion and publicity
As mentioned above, you can consider cooperating with local companies and help them send messages for free, but if they provide some discounts to the website, it will be a good thing to kill two birds with one stone if the negotiation is successful. The main reasons are as follows:
First, companies will often log in to the website to publish their information. It is recommended that it is best to create a corporate display page for the company, allowing them to add information themselves, so that business users can often log in to the website to update their information. In order to continuously stimulate the company, you can also pretend to be a customer and ask the company some questions. Haha, although it is a bit unkind, it is still quite effective in stimulating the nerves of the company in the early stage. Of course, this approach is enough. Our website must still find ways to provide real services to enterprises.
After this series of discussions, we will see if there will be real customers taking the initiative to contact the company through the website. At this time, our website will be working and we will take a solid step towards success.
Second, corporate customers may provide customers with their access address on our website when introducing it to their customers, which also unknowingly promotes our website.
The second channel for publicity is to always pay attention to various local exhibitions. This is a very good publicity opportunity. You can choose exhibitions that are relevant to you, print some promotional materials and distribute them at the exhibition site. What's more important is that you can enter the website where you can face-to-face with some companies to promote their products. Another benefit of paying attention to exhibitions is the exhibition catalog printed by the organizer. Many exhibition organizers will publish a so-called exhibition catalog after the exhibition. The catalog is sent to corporate sponsors, co-organizers and related institutions, exhibitors, etc. Before the exhibition is held, in order to promote the exhibition, the organizer is happy to cooperate with relevant websites and exchange advertising resources with each other in the form of resource replacement. This is a very cost-effective way of publicity. I hope everyone will take advantage of it.
3. Daily operations
Generally speaking, local websites provide services. Therefore, if the website wants to develop in the long term, it must provide good services. Establishing an effective customer contact and return visit system is a very important means. The cost of maintaining old customers is much lower than the cost of developing new customers, and customer word-of-mouth publicity is also one of the driving forces for the sustainable development of the website. It is recommended that you study the relevant knowledge of customer relationship management. I believe you will get a lot of inspiration.
In terms of content updates, even if some of the articles you repost are not in good format, please re-typeset them so that they can be read more smoothly. This is also a user experience issue. Baidu's relevant personnel once asked Baidu As mentioned in the processing method of collection, why some collection sites can be ranked in front of original sites, aside from other factors, the user experience of the website is also one of the factors.
That’s all for today. Friends who are interested in local stations and industry stations can communicate with me at QQ: 454665604, or check out more articles in my CHINAZ column.
This article was originally created by the webmaster of www.tuozhi.com.cn . Please keep this line for reprinting. Thank you in advance.
Thank you sirgirl for your contribution