The online recruitment industry has developed for more than ten years. After the downturn of the economic crisis, the employment situation has picked up, and the online recruitment industry seems to have ushered in new opportunities. However, recruitment website owners cannot be deceived by superficial illusions. The author believes that the "spring" of the online recruitment industry is far from coming. On the contrary, there are still many problems in the domestic online recruitment industry.
Anyone who is engaged in online recruitment knows that the homogeneity phenomenon in the online recruitment industry is serious. This is an indisputable fact. Take the three major recruitment websites as an example. Although the market share of the three major recruitment websites accounts for nearly 70%, they do so by relying on sky-high advertising investment and staggering "suicide prices". The result is , two of the three major recruitment websites suffered losses, and the market prospects were extremely bleak.
Thinking of this, the author suddenly felt that domestic online recruitment seemed to have reached a fork in the road. Everyone was doing whatever it took to grab market share, thinking that there would be income with the market. However, they never expected that sky-high advertising investment and regardless of cost would The price war has already pushed itself into the abyss. The "obsessed" online recruitment seems to have forgotten some things, which are the most fundamental aspects of online recruitment, such as customer service, information matching, etc.
How to build an empire where the “sun never sets” in the online recruitment industry? This is a question every webmaster is thinking about. The author believes that "finding matching talents according to customer requirements and providing accurate and effective positions for job seekers" is the essence of online recruitment, and everything else is just a cloud.
Recently, many webmasters seem to be more interested in regional websites and industry websites. Several regional websites and industry websites in the industry have also performed well, such as Qilu Talent Network, Greater Shanghai Talent Network, and Job36's China Tourism Talent Network, etc. One is regional segmentation and the other is industry segmentation. I remember that Wu Yi CEO Wu Qiang once said that the website has been profitable for eight consecutive years. Although this is not an amazing achievement, compared with the three major recruitment websites, I think it is already very good.
From this point of view, market segmentation seems to have brought a glimmer of hope to the online recruitment industry, but this is just a way of thinking. It would be best if we could break through the bottleneck of homogeneous profit models. But if it cannot be achieved, we must seek breakthroughs from other aspects. Here, the author provides some ideas for webmasters:
1. Understand the needs of the recruiting unit in depth.
The most fundamental reason why many recruiting units have poor recruitment results is that they do not understand their own recruitment needs. For example, a company's recruitment information contains a few simple sentences: "College degree, major in XX, familiar with office automation." After such recruitment information is sent out, the number of applicants can be said to be "like an endless river." The company's HR has done a lot of work from screening resumes to written examinations and interviews, but in the end almost all of them are truly qualified for the job. No. So the company revised the recruitment information to "Bachelor's degree, major in XX, familiar with office automation." Naturally, the recruitment results were still "not optimistic."
Recruitment websites not only provide a platform for employers and job seekers, but also provide appropriate guidance. Only by deeply understanding their needs can we provide what our customers need.
2. Provide more professional and detailed search functions
For a recruitment website, accurate job search and resume search functions can be said to constitute the soul of the website. The idea of optimizing the search function is the same as that of segmenting the market, that is, matching information quickly and accurately. Every website has a search function, but I believe no webmaster dares to say "my website's search function is the strongest."
Indeed, the 21st century is an era of information explosion and an era of rapid expansion of new occupations. The era of "360 lines" has long ceased to exist. The continuous emergence of new occupations has brought greater difficulties to the design of job and resume search functions. . However, no matter how difficult it is, recruitment websites still have to move infinitely closer to the "best".
3. Eliminate advertising and false recruitment
Since the development of online recruitment, the price war between the three major recruitment websites has brought the price of online recruitment to a freezing point. Many employers have taken a fancy to the cheap advertising positions on recruitment websites and have been conducting "fake" recruitment on the websites for a long time. Many recruitment websites have also begun to charge advertising fees as their main means of profit, which cannot but be said to be a tragedy. Just imagine, if you were a job seeker and encountered a "fake" recruitment company on a recruitment website, what would you think?
What the author wants to say is that the impact of "fake" recruitment on a website is absolutely no less than the impact of inferior products on a brand. Of course, due to the relatively large number of unit users, we cannot completely avoid this phenomenon, but I think it is necessary as a direction of our efforts.
Finally, what I want to say is that the online recruitment industry is a service industry. No matter what idea we choose, the one purpose we always focus on is "service first." As long as you are serious and attentive, dig deep into your customers' needs, and then do your best to realize them, I think it won't be difficult to build an empire where the "sun never sets"!
Thank you zlljl521 for your contribution